Corporate Client Revenue Strategist

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They all share resources and market together to promote product sales and monetization. This article shares with you two models of e-commerce alliance and local life alliance that are more common for your reference. . Analysis of e-commerce alliances . E-commerce alliance An e-commerce alliance is a cooperative network built by e-commerce platforms or related service providers. It aims to promote product sales and traffic monetization through resource sharing, joint marketing, and commission distribution. These alliance platforms usually bring together a large number of sellers (merchants) and promoters (such as individuals, websites, social media accounts, etc.



to provide an efficient and convenient brazil email list cooperation platform for both parties. E-commerce alliances not only help sellers expand sales channels and increase brand exposure, but also allow promoters to earn commission income by promoting products. Mainly represented by players: JD.com Alliance, Taobao Alliance, Pinduoduo's Duoduo Jinbao, etc. . Market segments ) Comprehensive alliances: such as Taobao Alliance and JD.com Alliance currently occupy a dominant position in the market,which is largely related to the concentration of China's e-commerce market. This type of alliance faces the pressure of transformation and provides more targeted support to promoters in different fields by dividing the types of QOL.



Vertical alliances: The construction of user communities is getting stronger, for example, Yanquan Alliance has built a very beautiful user community through the theme of "Quality Life". This community effect helps to increase user loyalty and repeat purchase rate. ) Emerging category alliances: Alliances that rely on short video and live streaming platforms are in a period of rapid development. This type of alliance has two characteristics: Content is commerce: new alliances blur the boundaries between content and commerce. For example, Douyin Alliance achieves a seamless connection between product display, user education and purchase decisions through short videos.