In this Facebook Ads Guide we are going to explain all of its functions step by step and explain how to optimize its results. We hope that with these tips you will be able to create and improve your campaigns to make them more profitable. The possibilities are almost endless. Let's discover them.
Instagram adsFacebook has updated the design of the Ads Manager, so we are also going to take the opportunity to review the analysis of statistics, the ad formats available on Instagram and the new Facebook conversion analysis method .
If you want to learn more or update your knowledge, we have a Facebook Ads and Social Ads course for you to create advertising campaigns on all social networks, both in person and online.
We have grouped all the information into 10 sections to make it australia telegram phone numbers for you to follow the guide and you also have this tutorial available with the steps to create a campaign:
Intimacy disappearsCampaign Types and Ad Formats
The first thing to do is to get to know what types of campaigns you can create on Facebook so that you can clearly differentiate each objective and know how to choose the most appropriate one. In total, you have 10 options with ad subtypes depending on the format and location.
1. Promote your posts
The goal is to encourage engagement on your posts (likes, comments, and shares). This can be a great boost if you're new to Facebook or if you're struggling to get your posts to work on their own. Indirectly, this will make your average Facebook reach better on your next organic post.
Remember that the key is to promote valuable content that helps, entertains and inspires your community. You have 3 formats available:
Photo
Video
Text
Facebook ad
Image size for desktop news feed: 1200 × 900 pixels.
Image size in the right column: 254 × 133 pixels.
The image must not include more than 20% text.
Add emoticons to your text.
Insert a visible url at the end of the message (if you need to, shorten it with bitly.com ).
2. Promote your page – Fan Page –
Select this campaign if you want to increase the number of fans of your Fan Page or company page. Compared to other objectives, these campaigns are usually expensive and are recommended in moderation. Be careful because if the user decides to stop following your page, Facebook will not refund your money
3. Attract people to your website
With this campaign you will be able to increase traffic and visits to featured product and service pages. You can choose between creating ads with a single link or creating a sequence of images , up to five at a time, each with a different landing page, like a catalog.
4. Increase website conversions
This is a similar campaign to the previous one, but you should choose it if you are primarily interested in getting conversions . For this type of campaign to work well, you must correctly activate the Facebook conversion code or pixel on your website. Otherwise, you will not be able to measure the performance of the campaign.
Here you can see some examples:
Fans
Link
FB sequence
Instagram sequence
Conversion
I like the page
Recommended image size: 1,200 × 444 pixels.
Text: 90 characters.
Title: 25 characters.
The image must not include more than 20% text.
5. Installing applications
This campaign will be useful if you need to make your new app known to your fans or a wider audience. You get visibility and downloads of your mobile service. You can target the campaign to Facebook or also to the Instagram news feed.