Marketing trends for 2023
Posted: Thu Dec 26, 2024 8:21 am
In this blog post, we’ll share the impact B2B influencers have in today’s market and what platforms they should look to for content creation. We’ll also explore how your B2B SaaS business can create a B2B influencer program that will drive revenue growth and raise awareness for your brand.
Short-form video content has taken over the marketing world, and there’s no stopping it. There’s a reason why many brands are using short-form content to connect with their target audience.
Short-form content is easy to consume, can be produced quickly, and is highly shareable. When TikTok first gained popularity in 2020, it was seen as a platform for consumers only.
It’s no surprise that TikTok’s audience has adapted to the same operations as Instagram, Twitter, Facebook, and YouTube. These platforms are no longer just for consumers, but have a place for B2B brands as well.
But what does this trend mean for B2B marketers?
As a B2B marketer, you might think that short-form content oman telegram data isn’t for you. After all, your target audience is made up of other businesses, not consumers. But that’s where you’re wrong.
Behind every business is a person. That person has emotions, needs, and challenges. Your short-form content should resonate with that person and speak to a specific persona.
Types of short-form B2B video content
Short content can take many different forms, but some of the most popular ones are:
All of these types of content can be repurposed and shared across multiple social media platforms.
Short-form content is easy to repurpose. At the basic level, you can take a single video and break it down into smaller pieces that can be used across multiple social media platforms.
This strategy also works well if you have a video series. You can take one video from the series and split it into several pieces that can appear on different social media platforms.
Repurposing content also allows you to create a consistent message across all of your social channels.
The impact of influencers in the B2B market
When it comes to B2B video content, influencers can have a huge impact.
Studies have shown that 92% of B2B buyers are more likely to purchase after watching a video.
And when it comes to social media, videos are one of the most shared pieces of content. In fact, tweets with videos are 6 times more likely to be retweeted than those without.
How to create short content successfully
When it comes to creating B2B content, there is no one-size-fits-all formula. However, there are some best practices you can follow to successfully create short-form videos. Here are some tips:
Tailor the content you create to the specific social media platform. For example, LinkedIn and Twitter are great platforms for explainer videos or press releases.
While Instagram can be good for quick, behind-the-scenes content. Think about the type of content your audience wants to see on that platform and produce accordingly.
Short-form video content has taken over the marketing world, and there’s no stopping it. There’s a reason why many brands are using short-form content to connect with their target audience.
Short-form content is easy to consume, can be produced quickly, and is highly shareable. When TikTok first gained popularity in 2020, it was seen as a platform for consumers only.
It’s no surprise that TikTok’s audience has adapted to the same operations as Instagram, Twitter, Facebook, and YouTube. These platforms are no longer just for consumers, but have a place for B2B brands as well.
But what does this trend mean for B2B marketers?
As a B2B marketer, you might think that short-form content oman telegram data isn’t for you. After all, your target audience is made up of other businesses, not consumers. But that’s where you’re wrong.
Behind every business is a person. That person has emotions, needs, and challenges. Your short-form content should resonate with that person and speak to a specific persona.
Types of short-form B2B video content
Short content can take many different forms, but some of the most popular ones are:
All of these types of content can be repurposed and shared across multiple social media platforms.
Short-form content is easy to repurpose. At the basic level, you can take a single video and break it down into smaller pieces that can be used across multiple social media platforms.
This strategy also works well if you have a video series. You can take one video from the series and split it into several pieces that can appear on different social media platforms.
Repurposing content also allows you to create a consistent message across all of your social channels.
The impact of influencers in the B2B market
When it comes to B2B video content, influencers can have a huge impact.
Studies have shown that 92% of B2B buyers are more likely to purchase after watching a video.
And when it comes to social media, videos are one of the most shared pieces of content. In fact, tweets with videos are 6 times more likely to be retweeted than those without.
How to create short content successfully
When it comes to creating B2B content, there is no one-size-fits-all formula. However, there are some best practices you can follow to successfully create short-form videos. Here are some tips:
Tailor the content you create to the specific social media platform. For example, LinkedIn and Twitter are great platforms for explainer videos or press releases.
While Instagram can be good for quick, behind-the-scenes content. Think about the type of content your audience wants to see on that platform and produce accordingly.