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)the Must-know Influencer Marketing Trends Study Looked At Million Instagram Influencers From Through The First Quarter Of Among The Findings:brand-sponsored Influencer Posts Increased %.use Of #ad More Than Doubled (%).engagement Didn’t Drop That Much If The Content Was Sponsored ( Media Interactions With #ad Posts Vs. Median Interactions Without #ad).“for Small And Mid-size Brands, The Economics Of Microinfluencers Work Best,” Says Yuval Ben-itzhak, Ceo Of Socialbakers, A Social Media Marketing Platform. “our Data Shows That These Influencers, For This Scale Of Brands, Can Amplify The Message By Eight Times At A Very Low Cost Compared To The Brand Posting Content Themselves.

”handpicked Related Content: An -step Process To Use Influencers belgium whatsapp number database To Elevate Your Brandmicroinfluencers Yield Macro Results“we’re All About Microinfluencers Because They Tend To Give Us The Best Deal For The Money Invested,” Says Raj Vardhman Firms. “they Don’t Charge As Much As Mega- Or Macroinfluencers And People Who Follow Them Are Genuinely Interested In What They Have To Say.”usually Focused In One Area, Microinfluencers Are Experts In Their Niche. “they Are Known To Have Stronger Bonds With Their Audience And Come As More Genuine Than Macro Or Mega Celebrity Influencers,” Raj Says.

Another Benefit Of Using Microinfluencers Is That They Typically Engage With The Audience More Often Than Macroinfluencers Who Don’t Have Time To Respond To Every Comment (Or Sometimes Any Comment).microinfluencers Work To Nurture Relationships With Their Followers Rather Than Simply Posting A Picture Or Video With A Strong Caption. “we Can See Dialogue Between Followers And Influencers With A Smaller Amount Of Followers,” Raj Says.socialbakers Sees Similar Results. Its Research That Found Three-fourths Of Influencers Are Microinfluencers Also Found That Paid Influencer Posts Work Just As Well As Organic Posts.