Omnichannel expansion with live shopping: new sales trend in tourism ecommerce

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We’ve already talked about what an omnichannel strategy is and how it can be used in your sales strategy. Now, we’re going to talk about the omnichannel strategy with live shopping.

First, you need to understand what an omnichannel strategy with live shopping is. Here we explain:

Live shopping, or live shopping in free translation, is the newest trend in the market.

It works like this, you set up an online event, called live streaming, with the aim of having your customers buy products during the online broadcast.

You might be thinking: but what’s the difference compared to other sales models? Simple, unlike the standard “one-to-one” sale, live shopping is “one-to-many” in which a single live broadcast is responsible for reaching several people simultaneously.

How to use the omnichannel live shopping strategy with tourism ecommerce
To help you understand more easily how and when to use this strategy, you need to know its main characteristics:

It is a live, online event with no pre-defined end time;
The event is usually broadcast simultaneously on different channels and social networks;
There must be at least one host, who is responsible for demonstrating and presenting the products, interacting with the audience live and answering questions;
It can be done with your own cell phone or professionally in a studio. Here the priority is to telemarketing leads, saudi arabia telephone number data have a host who can connect with the audience;
It is a widely used strategy to convert organic traffic, such as curious people who watch the live event and end up buying one or another product offered;
In addition to converting sales, the strategy can improve the store's conversion rate, as it is a dynamic catalog and product presentation strategy. Using this strategy, it is even possible to reduce the exchange rate, since before purchasing, customers receive relevant information from the host before the purchase itself.
With the dynamic way of working with omnichannel and the various benefits that we have identified that this strategy brings, live shopping becomes a powerful tool for promoting them.

These are the main points to apply this strategy to your online store :

Answer consumers' questions;
Diversify the content;
Understand your audience;
Take advantage of promotional campaigns.
If you have any questions, leave them in the comments. Follow Moblix on social media and stay up to date with our news.