Discovery is Also in the Details
Posted: Sat Jul 12, 2025 5:26 am
Another strategy would be collaborating with a brand that reaches an audience you’re working to tap into. For example, if you’re looking to attract a younger customer base, try partnering with a company whose products are already popular with that audience. A great example is the collaboration between Adobe and the band Twenty One Pilots.
Adobe hosted a creative contest that encouraged Twenty One Pilots fans (primarily made up of a younger demographic) to create a social post using their Adobe Spark application. This partnership fostered an interest in what could easily be Adobe’s future client base, getting them acquainted with their software and, ultimately, their brand.
If you’ve ever added content to YouTube, you know how time-consuming it can be to perfect your video’s details. However, optimizing your video titles, descriptions, and tags with relevant keywords can help your specific database by industry content get discovered.
Did you know that the raw file name of your uploaded video can assist in higher rankings? Use long-tail keywords that accurately describe your video's content, like ‘How to Create a Hashtag Contest’ instead of ‘hashtag video.’ And don't shy away from exploring what similar successful YouTubers in your niche are doing.
Promoting Across Platforms
Don't put all your eggs in one basket. Promote your videos across different social media platforms to cast a wider net. Tease your content on Instagram, tweet about your latest upload, or discuss it on LinkedIn. The aim is to create multiple touchpoints that lead viewers to your YouTube channel.
Adobe hosted a creative contest that encouraged Twenty One Pilots fans (primarily made up of a younger demographic) to create a social post using their Adobe Spark application. This partnership fostered an interest in what could easily be Adobe’s future client base, getting them acquainted with their software and, ultimately, their brand.
If you’ve ever added content to YouTube, you know how time-consuming it can be to perfect your video’s details. However, optimizing your video titles, descriptions, and tags with relevant keywords can help your specific database by industry content get discovered.
Did you know that the raw file name of your uploaded video can assist in higher rankings? Use long-tail keywords that accurately describe your video's content, like ‘How to Create a Hashtag Contest’ instead of ‘hashtag video.’ And don't shy away from exploring what similar successful YouTubers in your niche are doing.
Promoting Across Platforms
Don't put all your eggs in one basket. Promote your videos across different social media platforms to cast a wider net. Tease your content on Instagram, tweet about your latest upload, or discuss it on LinkedIn. The aim is to create multiple touchpoints that lead viewers to your YouTube channel.