Strike a chord with your customers
Posted: Sat Jul 12, 2025 5:47 am
The holidays are knocking at the door. To prepare for the frenzy, I reached out to a number of marketing experts to learn how they suggest businesses should approach their marketing this holiday season. When I shared their advice with my team, we were all impressed by how smart yet easy to manage their recommendations are.
Read on to learn what five experts had to say. From connecting with customers and making your marketing entertaining to leveraging a quality partnership, keeping inventory in mind, and getting an earlier phone number lead start, you’ll be sure to find a tip that will work perfectly for your business this year.
Shama Hyder
Shama Hyder, CEO of Zen Media
“When it comes to holiday marketing, there's a lot to consider: the cost of the season, the environment in which you're marketing, and the customer experience you're trying to create. My best piece of advice is to create a marketing plan that appeals to the human side of your business. Think, what's the holiday sentiment that will strike a chord with your customers? Rather than going in for the hard sell, show gratitude for your current customers. Using the holiday season as an opportunity to connect with customers is always a smart move, even if it is only to thank them for their business.” -- Shama Hyder, CEO of Zen Media
Read on to learn what five experts had to say. From connecting with customers and making your marketing entertaining to leveraging a quality partnership, keeping inventory in mind, and getting an earlier phone number lead start, you’ll be sure to find a tip that will work perfectly for your business this year.
Shama Hyder
Shama Hyder, CEO of Zen Media
“When it comes to holiday marketing, there's a lot to consider: the cost of the season, the environment in which you're marketing, and the customer experience you're trying to create. My best piece of advice is to create a marketing plan that appeals to the human side of your business. Think, what's the holiday sentiment that will strike a chord with your customers? Rather than going in for the hard sell, show gratitude for your current customers. Using the holiday season as an opportunity to connect with customers is always a smart move, even if it is only to thank them for their business.” -- Shama Hyder, CEO of Zen Media