Next, you’ll need to choose a realistic price point

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Next, you’ll need to choose a realistic price point for your offering—a price point that helps you achieve your proof of concept goal.

I wasn’t worried about the dollar amount I earned from pre-sales of the guide, since my goal at this stage is to validate my business idea—not make thousands from it this week. This is something that so many aspiring entrepreneurs neglect to see the importance of, which often leads to failure, loss of motivation and disinterest in an otherwise great idea.

You have to use the tools at your disposal, especially as you’re just getting started. One of those tools is choosing to offer an otherwise very low price point for your product or service when you go out to pre-sell it to early subscribers.

That discount is in exchange for them giving a vote of confidence and waiting while you actually produce the solution—in turn, you get to prove that there is a paying market for your product before investing in it.

As a starting point for pricing my digital guide, I decided to take a look afghanistan phone number database and see exactly what others were charging for similar hiking-related guides and see if I could price myself in the same ballpark.

I took a few minutes to do a little research and found that Lonely Planet, an outdoor reviews site amongst many other things sells their digital eBook destination guides for $8.99 on average.

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Despite knowing that my guide would explore California’s destinations in new content mediums, with greater depth and more careful curation, I decided to (again) keep things simple and price the pre-sale of my guide right at $9 since that’s what many consumers are currently conditioned to for a guide of this type… if not free even.

I made it clear on the product page that the price point would be higher ($29) for the guide once it’s finished, to increase the urgency for those who are interested, to pick it up right now.

Now that I had my proof of concept Google Doc and a live product page ready to go, it was time to try and drive in some sales.

Getting your first sales.

Your first sales need to come from manual, individual conversations with your subscribers. You can’t mass email a link to your proof of concept or sales page and expect people to immediately buy (or even understand the value in buying).