E-Commerce Email Marketing Tips to Increase Sales
Posted: Tue Sep 02, 2025 9:30 am
Now that we've convinced you of the importance and power of ecommerce email marketing, let's explore 25 proven tips to make your email outreach more successful and profitable.
1. Choose the Perfect Subject Line for Your Email Marketing Campaign
We've already touched on subject lines, but we want to clarify that they're the first thing people see when they open their email client. If your subject line doesn't entice them to click, your email will end up in the trash.
A/B test several subject lines once you have a large whatsapp number database enough list. Find out which ones resonate most with your audience.
The best email subject lines communicate value and urgency. They tell people exactly what they'll get when they click.
Or, as in the Butcher Box example we described above, they evoke curiosity, getting people to click because they want to know the answer to a question.
Divide Your Email List Into Several Segments
email segmentation
People barely pay attention to broadcasts or general emails. Think about it—most people are bombarded with messages every day, leaving them with little time to read emails that aren't too noisy.
You can avoid this by introducing email list segmentation into your campaigns.
What is email list segmentation?
This involves dividing your email subscribers into targeted subgroups based on specific criteria. This allows you to promote your business in a personalized way.
For example, suppose you offer academic services to university students. You might ask customers to specify their major or subject. This way, you can create segmented lists relevant to the fields of medicine, arts, humanities, and law.
1. Choose the Perfect Subject Line for Your Email Marketing Campaign
We've already touched on subject lines, but we want to clarify that they're the first thing people see when they open their email client. If your subject line doesn't entice them to click, your email will end up in the trash.
A/B test several subject lines once you have a large whatsapp number database enough list. Find out which ones resonate most with your audience.
The best email subject lines communicate value and urgency. They tell people exactly what they'll get when they click.
Or, as in the Butcher Box example we described above, they evoke curiosity, getting people to click because they want to know the answer to a question.
Divide Your Email List Into Several Segments
email segmentation
People barely pay attention to broadcasts or general emails. Think about it—most people are bombarded with messages every day, leaving them with little time to read emails that aren't too noisy.
You can avoid this by introducing email list segmentation into your campaigns.
What is email list segmentation?
This involves dividing your email subscribers into targeted subgroups based on specific criteria. This allows you to promote your business in a personalized way.
For example, suppose you offer academic services to university students. You might ask customers to specify their major or subject. This way, you can create segmented lists relevant to the fields of medicine, arts, humanities, and law.