Keys to creating SEO friendly content
Posted: Sat Dec 28, 2024 6:55 am
Do you want to attract traffic to your website or blog? Every post you make must be optimized to achieve this. Check that you comply with these keys to creating SEO friendly content that we explain in Web Positioning Salamanca.
Get organic traffic with better content
If you have a website, one of your goals is to attract organic traffic, without paying for ads. At the same time, this is one of the biggest challenges because it is not easy to convince search engines or users that your content is good.
To achieve this, your posts must be valuable and useful to users. They must also take into account their needs, preferences and emotions. Knowing your audience well is essential when creating content.
On the other hand, you should also think about SEO optimization . Search engines have a set of rules that they follow when displaying results in SERPs. And your site must take them into account if you want it to appear well positioned.
This combination of good positioning and quality content will colombia telegram phone numbers you get more organic traffic. This is where the concept of SEO Friendly content comes into play .
If your posts understand your audience's needs, fit their search intent, answer their questions, are easy to read and persuasive, then they are SEO friendly.
In addition, they must have a good design, load quickly and be supported by audiovisual material.
The benefits of publishing good content include increased visibility and brand recognition. If your audience is satisfied with your content, search engines will notice and reflect this in their results.
SEO-friendly content applies search engine rules, but its priority is visitors.
Write for the audience
Every piece of content you publish should have a purpose. While technical SEO is important, users are even more important. That's why you should always start from what they want.
Post: How to migrate to Google Analytics 4?
To understand what SEO friendliness is, we must also talk about the user's search intent . This is what will help you understand what they are looking for in each query they make.
The task of content creators is to respond to this search intent. This implies that posts should not focus only on the business or the products it offers; but on how these solve the audience's problems.
You can understand users' intent by analyzing the words they use in their queries. This way, you'll know if they are considering purchasing a product, are ready to buy it, or are just looking for information.
In this way, you adapt the content to what they are looking for. The different search intentions can be summarized as follows:
Informative : when the objective of your queries is to obtain some information. It is distinguished by the use of words such as “best”, “how”, “what”, “why”, among others.
Navigation : This is characterized by searching for specific brand names or products.
Commercial : the user wants to find out about a product, make comparisons, but this does not mean that he or she will buy it. When searching on search engines, they use terms such as “best” or “reviews”.
Transactional : In these searches, the user makes clear their intention to buy. They look for prices or use the word “buy,” among others.
Aside from search intent, creating content for your audience also means writing clearly, using visual elements, and making titles match the information. The tips below will make this clearer for you.
Get organic traffic with better content
If you have a website, one of your goals is to attract organic traffic, without paying for ads. At the same time, this is one of the biggest challenges because it is not easy to convince search engines or users that your content is good.
To achieve this, your posts must be valuable and useful to users. They must also take into account their needs, preferences and emotions. Knowing your audience well is essential when creating content.
On the other hand, you should also think about SEO optimization . Search engines have a set of rules that they follow when displaying results in SERPs. And your site must take them into account if you want it to appear well positioned.
This combination of good positioning and quality content will colombia telegram phone numbers you get more organic traffic. This is where the concept of SEO Friendly content comes into play .
If your posts understand your audience's needs, fit their search intent, answer their questions, are easy to read and persuasive, then they are SEO friendly.
In addition, they must have a good design, load quickly and be supported by audiovisual material.
The benefits of publishing good content include increased visibility and brand recognition. If your audience is satisfied with your content, search engines will notice and reflect this in their results.
SEO-friendly content applies search engine rules, but its priority is visitors.
Write for the audience
Every piece of content you publish should have a purpose. While technical SEO is important, users are even more important. That's why you should always start from what they want.
Post: How to migrate to Google Analytics 4?
To understand what SEO friendliness is, we must also talk about the user's search intent . This is what will help you understand what they are looking for in each query they make.
The task of content creators is to respond to this search intent. This implies that posts should not focus only on the business or the products it offers; but on how these solve the audience's problems.
You can understand users' intent by analyzing the words they use in their queries. This way, you'll know if they are considering purchasing a product, are ready to buy it, or are just looking for information.
In this way, you adapt the content to what they are looking for. The different search intentions can be summarized as follows:
Informative : when the objective of your queries is to obtain some information. It is distinguished by the use of words such as “best”, “how”, “what”, “why”, among others.
Navigation : This is characterized by searching for specific brand names or products.
Commercial : the user wants to find out about a product, make comparisons, but this does not mean that he or she will buy it. When searching on search engines, they use terms such as “best” or “reviews”.
Transactional : In these searches, the user makes clear their intention to buy. They look for prices or use the word “buy,” among others.
Aside from search intent, creating content for your audience also means writing clearly, using visual elements, and making titles match the information. The tips below will make this clearer for you.