How it is implemented and the various ways marketers

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Find to target specific buyer persona groups will be interesting to watch as the program rolls out. How Does FLoC Work? And What Makes It Different? Previously, third-party cookies were tracked on an individual user basis. This browsing data was then passed from the websites to the platforms to glean information about what a particular user was viewing.


The new FLoC method takes a wider approach. Data is stored at the browser level, with each browser portugal telegram number list being assigned to a cohort based on similar search data. This is what makes the protocol different. For example, a cohort could be people who love donuts, beach vacations, and garden gnomes (silly example, but you get our point, right?) To be part of the individual cohort, you must have looked up information on those things within the last week.


In the beginning, FLoC is updating browser cohorts every seven days until widespread usage can lead to refinement of the practice. The idea is that by keeping individual data from being handed over to third-party advertisers, personal information remains much more secure. For the start of this program, it is said that cohorts with fewer than several thousand people will be dynamically redistributed into other groups until more data is available over the long term.