Alexander Shpakov
Director of Production
Preface
Today, many business owners understand the importance accurate mobile phone number list of website search engine promotion. But it is not always clear what the money is paid for, what the cost is made up of, and why it varies from 15,000 to 100,000 rubles per month.
In this article, we will tell you what influences the cost of promotion, how cheap SEO differs from expensive SEO, and why high-quality SEO cannot be cheap.
What makes up the cost of SEO?
First, let's answer the most important question that interests any web studio client: "Why is it so expensive?"
Firstly , this painstaking long-term work is only possible for qualified specialists. Moreover, one specialist will not be enough. After all, even the best SEO specialist in the world will not be able to simultaneously promote a site, write texts, program and draw layouts. And even if he can, the quality of execution will be quite low.
Secondly , the skills of such specialists are quite expensive. This is not taught in institutes. It is necessary to check all sorts of theories and algorithms for years, test knowledge in practice. In addition, search algorithms are constantly changing and improving, which requires constant self-development from the specialist.
Thirdly , let's add paid automation and monitoring tools for work. Services that are necessary for effective work (from position tracking to sophisticated technical audit tools) cost a total of $300 per month (18,000 rubles at the current exchange rate).
Fourthly , in addition to the fee for the work, the cost of SEO promotion also includes a link budget. It is spent on purchasing permanent links to the promoted site in authoritative thematic sources.
And finally , it is also worth considering the costs of maintaining a company, which include office maintenance, purchasing equipment, paying for the Internet, taxes, advertising, etc.
Based on the above, we will derive a formula for the cost of website search engine promotion:
Employee salaries + costs of software and services + link budget + costs of staff training + promotion effectiveness (experience and company name) + office maintenance costs (including taxes, deductions, etc.) = SEO cost .