What are the big differences between B2B and B2C in China?

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If you have a beauty Brand, selling health products or market a fashion brands you ask yourself, should I sell to consumers directly or to business (Dealers, retailers, Distributors)?

Good First question , we will try to reply in this article

What B2B and B2C marketing have certainly in common is that they both have to go digital in China.

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The 2021 Chinese e-commerce revenues list of bolivia cell phone numbers reached more than US$1500 billion, a year-over-year increase of 15%.

Covid 19 has only accelerated the trend. Sporadic outbreaks across China and an unforeseen end of strict restrictions should push the trend further.

Different targets imply different strategies. But what are the biggest differences when it comes to marketing toward a B2B buyer or a B2C buyer?

Driven by emotions vs Driven by value
To simplify at ecommercechinaagency: B2C consumers in China tend to be driven by emotion. By the desire for social recognition acquiring a good, by trend, by conviction. Storytelling and influencers are major factors in their decision-making.