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Marketing landscape. See you there! TikTok, Instagram, Twitter, and Facebook Are Not Sufficiently Safe For LGBTQIAP+, A Report Says Luana Dias Luana Dias Aug 1, 22 | 5 min read ✓ Human crafted content Updated: August 1, 2022 top social media fail LGBTQIAP+ Need content for your business? Find top writers on WriterAccess! Try for free Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most popular social media are not prioritizing the safety of LGBTQIAP+ community — and you deserve to know that because we use these platforms all the time.


I’m talking about TikTok, Instagram, Twitter, Facebook and YouTube — by the way, social platforms buy russia telegram database that are constantly updated with more possibilities for Marketing purposes or just for the common use. Just mentioning the name of these giants could be enough for us to understand that, yes, it is necessary that these brands prioritize the safety of their users against any kind of prejudice and hate speech. But my intention here is to go further and show why and how this needs to be the positioning (and what our path should be — as marketers, brands and users within it).


Understanding Social Media Safety Index Social Media Safety Index (SMSI) is a study developed by GLAAD to understand and provide recommendations to the market about the LGBTQIAP+ user safety. In the 2022 version, the report has a score to evaluate the platforms. According to the report: “The platform utilizes twelve LGBTQ-specific indicators to generate numeric ratings with regard to LGBTQIAP+ safety, privacy, and expression. After reviewing the platforms on measures like explicit protections from hate and harassment for LGBTQIAP+ users, offering gender pronoun options on profiles, and prohibiting advertising that could be harmful and/or discriminatory to LGBTQIAP+ people, all platforms scored less than 50 out of a possible 100.