How to succeed in your commercial prospecting on LinkedIn
Posted: Thu Jan 02, 2025 4:06 am
Social networks are today one of the main cements overseas data of commercial prospecting. Doing commercial prospecting on LinkedIn is essential today and for a simple reason: the number of users. Indeed, in France, LinkedIn has nearly 10.7 million active users, making it the strongest professional network. Internationally, you have 506 million accounts , but only 106 million active accounts, or 23% of active accounts. However, this network leaves the door open to great opportunities in many areas. Succeeding in your commercial prospecting on LinkedIn is based on several points that form an ecosystem that generates leads.
Because yes, generating leads is everyone's business and in the midst of a digital transition, doing without LinkedIn is not possible. However, even if doing commercial prospecting for LinkedIn remains increasingly essential, are salespeople doing it well?
To succeed in your business prospecting on LinkedIn, you need to give yourself visibility and this visibility comes through the optimization of your accounts. Whether it is your own account, that of your colleagues or the company page, all profiles must be worked on and taken care of. Depending on a personal account or a company page, the criteria are not the same. Let's see together the specificities of each.
Your LinkedIn profile
As mentioned above, your profile and that of your colleagues must meet different criteria in order to be seen but also to have a real influence. The goal is for the person you are contacting to quickly know who you are and what you offer.
For your profile to be well referenced you must:
Put a photo of yourself . The photo allows you to put a face to a name but also to humanize your commercial prospecting on LinkedIn. Your photo must be in correlation with your profession because once on social networks you are the image of your company. If possible, put a photo with a background of your company such as for example the name of it. The corporate and uniform side shows that all employees are moving in the same direction.
Because yes, generating leads is everyone's business and in the midst of a digital transition, doing without LinkedIn is not possible. However, even if doing commercial prospecting for LinkedIn remains increasingly essential, are salespeople doing it well?
To succeed in your business prospecting on LinkedIn, you need to give yourself visibility and this visibility comes through the optimization of your accounts. Whether it is your own account, that of your colleagues or the company page, all profiles must be worked on and taken care of. Depending on a personal account or a company page, the criteria are not the same. Let's see together the specificities of each.
Your LinkedIn profile
As mentioned above, your profile and that of your colleagues must meet different criteria in order to be seen but also to have a real influence. The goal is for the person you are contacting to quickly know who you are and what you offer.
For your profile to be well referenced you must:
Put a photo of yourself . The photo allows you to put a face to a name but also to humanize your commercial prospecting on LinkedIn. Your photo must be in correlation with your profession because once on social networks you are the image of your company. If possible, put a photo with a background of your company such as for example the name of it. The corporate and uniform side shows that all employees are moving in the same direction.