Are B2B social networks essential for everyone
Posted: Thu Jan 02, 2025 4:10 am
B2B social networks are now at the heart of all discussions, whatsapp data whether at a professional or personal level. Indeed, controversies surrounding these communication tools are increasing. However, in many cases, social networks are a real advertising boost. Today, B2B social networks are a real factor of influence and are an integral part of a digital marketing strategy.
The true heart of your marketing and sales strategy, reputation can increase or falter your sales. But for many industries, B2B social networks are not a priority. Indeed, some sectors of activity are so small that their targets are few. In addition, social networks can be questioned in relation to your targets. The question is therefore to know if your targets are present on the networks while knowing on which ones they are active.
Therefore, we can ask ourselves if a social media strategy would be essential for all industries?
For most people, digital means website and social and media, because it gives direct visibility to a brand. Social networks are easy to set up and develop whether they are embedded in a 360° digital strategy or not. In a way, social networks are a first step towards digital, one could say.
Despite all the controversy surrounding these media, social networks are widely used around the world today. Many statistics converge to show that its use makes it the number 1 type of media in the world. Statistics show that there are:
4.1 billion Internet users worldwide, or 54% of the world population
3 billion Internet users are active on social networks, i.e. 43% of the world population or 61% of Internet users.
2.2 billion are active on Facebook
1.5 billion people watch at least one video on YouTube per day
1h20 is the average time spent per person per day in France
1h36 is the average time spent per person by Generation Z in France
95% of Generation Z people watch at least one video per day on YouTube
All these statistics show the weight that social networks have on our daily lives. A Google study shows that 74% of Internet users do a search before buying a product or service. These same Internet users find out information on social networks and are attentive to the opinions of other consumers. Social networks therefore contribute to the reputation of a company for good or for bad.
The true heart of your marketing and sales strategy, reputation can increase or falter your sales. But for many industries, B2B social networks are not a priority. Indeed, some sectors of activity are so small that their targets are few. In addition, social networks can be questioned in relation to your targets. The question is therefore to know if your targets are present on the networks while knowing on which ones they are active.
Therefore, we can ask ourselves if a social media strategy would be essential for all industries?
For most people, digital means website and social and media, because it gives direct visibility to a brand. Social networks are easy to set up and develop whether they are embedded in a 360° digital strategy or not. In a way, social networks are a first step towards digital, one could say.
Despite all the controversy surrounding these media, social networks are widely used around the world today. Many statistics converge to show that its use makes it the number 1 type of media in the world. Statistics show that there are:
4.1 billion Internet users worldwide, or 54% of the world population
3 billion Internet users are active on social networks, i.e. 43% of the world population or 61% of Internet users.
2.2 billion are active on Facebook
1.5 billion people watch at least one video on YouTube per day
1h20 is the average time spent per person per day in France
1h36 is the average time spent per person by Generation Z in France
95% of Generation Z people watch at least one video per day on YouTube
All these statistics show the weight that social networks have on our daily lives. A Google study shows that 74% of Internet users do a search before buying a product or service. These same Internet users find out information on social networks and are attentive to the opinions of other consumers. Social networks therefore contribute to the reputation of a company for good or for bad.