Sell benefits, not features
Posted: Thu Jan 02, 2025 9:14 am
Bundling: Another popular upsell approach (that borders on cross-selling) is bundling, where you can sell customers on the value of buying multiple products together.
3. Build trust
Trust is essential in sales, and especially in upselling. Many customers may be suspicious of upselling because they feel too much pressure or don’t feel that they really need the upgraded version. But when done right, upselling should feel more like a natural next step in a customer’s relationship with your company.
The key is to focus on developing that relationship so your sales team can determine the best time to try upselling and frame the upsell as a solution to the customer’s needs.
Developing good rapport with customers may take some time, but your brazil mobile phone number team can use tools like text messaging, personal email sequences, and live chat to encourage stronger ties even when you’re not working face-to-face.
One of the best ways to sell, according to sales psychology, is to focus on benefits rather than features. Customers are frequently looking for a specific benefit rather than a specific solution—less stress at work, improved processes, or saving time and money.
As a sales rep, it’s important that you sell your upgraded product or solution’s benefits, rather than just its features. Paint a picture of what life will look like with those benefits, and you’ll have your foot in the door on another upsell.
5. Perfect your timing
There are plenty of good upsell opportunities in a relationship with a customer (more on that later). And it’s critical to know when to bring out your upsell technique with different buyers. The timing of
Never think of upselling as a shortcut that skips building the relationship and takes you right to higher revenue. Your client needs to be in the right position and state of mind to really hear your upsell as an opportunity to gain value rather than another sale
3. Build trust
Trust is essential in sales, and especially in upselling. Many customers may be suspicious of upselling because they feel too much pressure or don’t feel that they really need the upgraded version. But when done right, upselling should feel more like a natural next step in a customer’s relationship with your company.
The key is to focus on developing that relationship so your sales team can determine the best time to try upselling and frame the upsell as a solution to the customer’s needs.
Developing good rapport with customers may take some time, but your brazil mobile phone number team can use tools like text messaging, personal email sequences, and live chat to encourage stronger ties even when you’re not working face-to-face.
One of the best ways to sell, according to sales psychology, is to focus on benefits rather than features. Customers are frequently looking for a specific benefit rather than a specific solution—less stress at work, improved processes, or saving time and money.
As a sales rep, it’s important that you sell your upgraded product or solution’s benefits, rather than just its features. Paint a picture of what life will look like with those benefits, and you’ll have your foot in the door on another upsell.
5. Perfect your timing
There are plenty of good upsell opportunities in a relationship with a customer (more on that later). And it’s critical to know when to bring out your upsell technique with different buyers. The timing of
Never think of upselling as a shortcut that skips building the relationship and takes you right to higher revenue. Your client needs to be in the right position and state of mind to really hear your upsell as an opportunity to gain value rather than another sale