Toyota’s customer-centric marketing strategy

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Starbucks has successfully appealed to a wide range of consumers, but it primarily focuses on four key aspects when defining its target market: demography, psychography, geography, and behavior. Demography Starbucks’ target audience can be defined by various demographic factors. One key aspect is age. The company targets millennials and Gen Z, known for their affinity towards coffee and are likely tech-savvy. In addition, Starbucks also appeals to working professionals who appreciate the convenience provided by the brand’s physical locations and mobile ordering options.


Starbucks also targets both males and females without any specific gender bias. This forex email list inclusive approach allows the brand to attract a more extensive customer base. In terms of income, while Starbucks’ prices may be higher than those of some other coffee chains, it still caters to a wide range of income levels, as it offers different types of beverages and food items at various price points. Psychography Beyond demographics, Starbucks deliberately appeals to the psychographic characteristics of its target audience.


The company has positioned itself as a destination for individuals seeking a premium coffee experience. Starbucks customers are often seen as trendsetters or early adopters, enjoying the latest coffee trends and flavors. The brand also targets individuals who value sustainability and ethical sourcing. Starbucks has significantly communicated its commitment to fair-trade practices and environmentally friendly initiatives. This resonates with consumers who prioritize purchasing from socially responsible companies. Geography Starbucks has strategically spread its stores across different domestic and international geographies.