Purchase Behavior Understanding purchasing

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On digital platforms, Samsung harnesses targeted online advertising and impactful video content on YouTube, highlighting product benefits and engaging consumers with vivid storytelling. Public Relations: Public relations are essential in shaping and maintaining Samsung’s positive brand image. The company frequently engages with the media through strategic press releases and launch events that generate substantial media coverage. Samsung also takes a transparent approach to crisis management, exemplified by their swift and open response to the Galaxy Note 7 battery issue.


Through clear communication and product recalls, Samsung demonstrated petroleum manufacturers email lists accountability and reinforced consumer confidence. Social Media Engagement: Samsung excels in social media marketing, using X/Twitter, Instagram, Facebook, and TikTok to connect with its audience. The company shares engaging content, launches interactive campaigns like #TeamGalaxy, and encourages user-generated content. Samsung also uses social media as a customer service tool, responding quickly to inquiries and feedback, which helps strengthen customer relationships. Sponsorships and Collaborations: Sponsorships are pivotal in extending Samsung’s brand reach.


Long-standing partnerships, such as its sponsorship of the Olympic Games, provide a platform to showcase Samsung’s technological leadership on a global scale. Such associations align the brand with excellence and innovation. Samsung collaborates with celebrities, tech influencers, and entertainment franchises like Marvel, creating exclusive product tie-ins and co-branded campaigns that tap into niche consumer interests and generate buzz. Sales Promotions: Samsung strategically deploys sales promotions to stimulate immediate purchases. Tactics include cashback deals, bundle offers, and trade-in programs that appeal to price-sensitive consumers.