Be sure to use locations.

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Use customer language
Another technique we focused on in our article on how to create a keyword list is; no matter what sector you are in, there is a high probability that your potential customers will use traditional words to describe your products or services.
A client of mine who provides services as a course center in the education sector got service from me so that his business would appear because “course center” was searched. As a result of my research, while determining the phrases and words, I found that “boutique course center” was searched a lot and added this word to the advertising campaign and the conversions were incredible. While the cost per word was almost 3/1 compared to the other word, we achieved conversions by focusing directly on the target audience.

If you offer a service in a specific part of the country, slovenia mobile phone number
it's a good idea to include city or area names in your keywords. For example, a real estate agent with offices in the center of Istanbul might bid on keywords like:
• real estate agent florya
• real estate agent yesilkoy
• real estate agent beylikduzu
• real estate agent bakikoy
• real estate agent kadikoy

Creating keywords from questions asked on Google.
Here’s another tip for those wondering how to build a keyword list and for advertisers who spend a lot of time on it, sometimes people search on Google because they have a problem and aren’t sure how to solve it. For example, “a student who can’t do well in math class” might ask Google “how can I do well in math class”.
If I were a tutoring center, I might bid on the keyword “100% success in math class”. And that keyword would probably cost less per click than “puzzle center”.
If you want to use keywords like this based on questions people are asking about your products or services, Google’s keyword planner is a good keyword volume and ideation tool.
You’ll find that these question-based or research-stage keywords have a lower conversion rate than those that directly mention your products or services. However, this can be offset by the lower cost per click, so it’s still a good strategy to test in general.