7. Search ads have the highest ROI, earning $3.72 per $1 spent
Posted: Mon Jan 06, 2025 4:57 am
6. Email marketing (26%) and social media (25%) generated the most donations, while other media generated 12% of donations.
Email marketing (26%) and social media (25%) generated the most donations, while other media generated 12% of donations.
These nonprofit fundraising statistics show how powerful direct communication can be. Email and social media allow nonprofits to share personal stories and connect with supporters, which can increase online donations.
To improve your nonprofit email marketing, read our article on email kenya phone number marketing mistakes WordPress users must avoid to avoid common mistakes.
If you already have a website, it’s a good idea to showcase your social media presence there. Try using the social media sources plugin Smash Balloon to display your latest posts from Facebook, Instagram, and more and build your credibility as a nonprofit.
smash balloons
Smash Balloon also offers discounts to non-profit organizations. All you have to do is contact them here and send them your nonprofit ID, a link to your website, and your title.
, while display and social media ads only generate $0.59 and $0.57.
Search ads can increase the chances of donating by reaching potential donors when they are actively looking for ways to support a cause. This makes sense, since people who search for a specific charity or cause may be more willing to donate than those who simply see an ad while browsing.
To get the most out of search advertising, you need a good landing page. You don't want potential donors to click on your ad only to see a page that's different than what they expected or that doesn't clearly guide them to donate.
For this we recommend using SeedProd. This is what we use to create landing pages and coming soon pages for our upcoming projects. Our friends at OptinMonster also used it for their own marketing campaigns and managed to increase their conversion rates by 340%.
You can learn more about the platform in our SeedProd review and helpful guide on how to build a Google Ads landing page that converts.
Here is an example of a non-profit landing page template provided by SeedProd:
Email marketing (26%) and social media (25%) generated the most donations, while other media generated 12% of donations.
These nonprofit fundraising statistics show how powerful direct communication can be. Email and social media allow nonprofits to share personal stories and connect with supporters, which can increase online donations.
To improve your nonprofit email marketing, read our article on email kenya phone number marketing mistakes WordPress users must avoid to avoid common mistakes.
If you already have a website, it’s a good idea to showcase your social media presence there. Try using the social media sources plugin Smash Balloon to display your latest posts from Facebook, Instagram, and more and build your credibility as a nonprofit.
smash balloons
Smash Balloon also offers discounts to non-profit organizations. All you have to do is contact them here and send them your nonprofit ID, a link to your website, and your title.
, while display and social media ads only generate $0.59 and $0.57.
Search ads can increase the chances of donating by reaching potential donors when they are actively looking for ways to support a cause. This makes sense, since people who search for a specific charity or cause may be more willing to donate than those who simply see an ad while browsing.
To get the most out of search advertising, you need a good landing page. You don't want potential donors to click on your ad only to see a page that's different than what they expected or that doesn't clearly guide them to donate.
For this we recommend using SeedProd. This is what we use to create landing pages and coming soon pages for our upcoming projects. Our friends at OptinMonster also used it for their own marketing campaigns and managed to increase their conversion rates by 340%.
You can learn more about the platform in our SeedProd review and helpful guide on how to build a Google Ads landing page that converts.
Here is an example of a non-profit landing page template provided by SeedProd: