The new era of the internet
We live in modern times, the current generation is considered digital natives precisely because of the relevance of the internet today . Sports betting already has its online version, which in turn evolves constantly as time and technology advance.
Nowadays, there are social networks in particular that greatly influence the development of betting, such as:
Twitter
Instagram
Youtube
It's not that other social networks aren't relevant today for sports betting , but those three are certainly the most prominent.
Now everything is social networks
It is almost impossible to find people nowadays who do not have social media accounts. The bookmakers themselves have migrated to social media in an attempt to attract new users, but also to offer dedicated customer service by all possible means.
Nowadays, bookmakers not only promote themselves on social media, but also seek to offer information and help to their regular users. Although online bookmakers usually have a live chat for customer support, they know that most of their users are very active on social media and that perhaps from there they can be given more dedicated or tailored attention to their activity.
Tipsters on Twitter
Twitter is one of the most important social networks today. It has just been finland number data bought by Elon Musk and since then controversy has completely enveloped a social network where there is something for everyone.
Being a primarily text-based social network, it lends itself very well to creators of betting content with advice and suggestions, the so-called “ tipsters ”. These are the typical accounts where you can consult about betting when you have doubts or don’t feel very confident about your possible selections.
Instagram, on the other hand, is a much more visual social network. In this case, it is very common to see that almost all bookmakers have an Instagram account. In fact, many bookmakers have decided to promote themselves mainly through Instagram.
Promotions, offers and any other information that is to be disseminated is often promoted through Instagram. Announcements of new features or attractions, the launch of a new betting tool and much more are part of the content that is frequently published on this social network in relation to online betting.