When asked which companies are most likely to become entry points into the metaverse, 30% of consumers mention Google , while Meta, which has entrusted its own future to this technology, is paradoxically relegated to third place (15%) behind Microsoft (22%).
Among the youngest, the first place remains for Google (34%), while the second position is shared by TikTok (24%) and Microsoft (24%) and the third place on the podium goes to Meta (22%).
«The metaverse is one of the most relevant topics for the future, especially for Big lithuania number data Tech. And although the original idea of the metaverse was to create a solution that would be independent of the tech giants, in fact, in the eyes of consumers, Google, Facebook and Co. are the companies that will have a more prominent role in building the metaverse . At the moment, it is difficult to imagine alternatives to the big tech companies in this field of activity,» explains Ralf Deckers, Head of Customer Insights at IFH Köln.
On the other hand, the idea of moving around the metaverse using avatars is not entirely convincing to consumers (perhaps because it is too abstract). Only 27% of people consider this possibility, while 40% of young people between 18 and 29 years old are more or less open to the use of avatars .
As for the possible applications of avatars, 13% mention the possibility of trying out different