Key Market Engagement Manager

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But after adding the generation function, as we mentioned in the product experience above, after you register an account, you only need to enter a sentence to automatically generate a presentation so that you can directly see the final effect. This greatly speeds up the speed at which users realize the value of the product. I think the combination of this and the value it brings to this type of innovative productivity tool is very accurate. Because it was very difficult to make a new product that wanted to subvert the slide and change the user's original usage habits and workflow. Users needed to relearn this new set of logic and add k to a blank page to discover the value of the product.


In fact, the threshold for getting started was belarus whatsapp phone number quite high and it took a long time. After combining with the generation capability, this big problem was instantly changed. This is worth learning for many teams that are making + or tool products. Moreover, according to the concept mentioned in the book "Crossing the Chasm", the huge gap between the early market and the mainstream market determines whether the product can achieve rapid growth. After combining the function, the product function is actually prepared to cross the gap and lay the foundation for the subsequent rapid growth. It was officially launched in the month of 2017 and released again on the Internet.


However, the release on the Internet did not perform very well and only won the first place on the daily list. But this release was once again viral on social media. This is also related to the fact that the product was in the bonus period at that time. I was most impressed that on the day of the release, many relevant celebrities forwarded and reviewed the function. This is also the core growth channel in the third stage - celebrity marketing and social media. Like , the limited funds were invested in finding those Internet celebrities to promote the product. Of course, th