Online Platforms Rule the Adult Product Market in China
Posted: Mon Jan 06, 2025 6:16 am
With the internet’s rise, online sales have gained momentum, with e-commerce becoming a popular channel for adult products like vibrators and sex aids due to its convenience and discretion.
In the realm of online sales, B2C e-commerce stands as the most common and competitive model. Competitors can be classified into three major categories: large-scale comprehensive e-commerce platforms, vertical adult product e-commerce, and traditional medicine e-commerce. Understanding the market dynamics and adopting the right sales strategy can help foreign brands thrive in China’s vibrant and evolving adult product market.
Online Platforms Rule the Adult Product Market in China
According to a recent survey on adult product customers, nearly 70% of algeria telegram number respondents stated that they prefer purchasing adult products on e-commerce platforms, with Taobao being a popular choice. On the other hand, approximately 32% of respondents still opt for offline purchases.
Adult product market by channel
Taobao and its sister platform Tmall witnessed a significant surge in the sales of sex toys in China, with around 3.15 million units sold during the year’s peak, largely driven by the Singles’ Day shopping event on November 11 (11.11). This event offers discounts and deals, encouraging substantial purchases. Many sexual wellness brands capitalize on Taobao’s vast reach to promote and sell their products. However, it is essential to be cautious, as China faces issues with fakes and counterfeiting, leading Chinese consumers to exercise diligence when making their purchases.
In the realm of online sales, B2C e-commerce stands as the most common and competitive model. Competitors can be classified into three major categories: large-scale comprehensive e-commerce platforms, vertical adult product e-commerce, and traditional medicine e-commerce. Understanding the market dynamics and adopting the right sales strategy can help foreign brands thrive in China’s vibrant and evolving adult product market.
Online Platforms Rule the Adult Product Market in China
According to a recent survey on adult product customers, nearly 70% of algeria telegram number respondents stated that they prefer purchasing adult products on e-commerce platforms, with Taobao being a popular choice. On the other hand, approximately 32% of respondents still opt for offline purchases.
Adult product market by channel
Taobao and its sister platform Tmall witnessed a significant surge in the sales of sex toys in China, with around 3.15 million units sold during the year’s peak, largely driven by the Singles’ Day shopping event on November 11 (11.11). This event offers discounts and deals, encouraging substantial purchases. Many sexual wellness brands capitalize on Taobao’s vast reach to promote and sell their products. However, it is essential to be cautious, as China faces issues with fakes and counterfeiting, leading Chinese consumers to exercise diligence when making their purchases.