If you’re a vendor looking to expand into the enterprise space, consider whether your security is enterprise-grade or in need of additional investment. Think global Corporate citizens are global and companies need to think globally to ensure long term success. Some technology platforms are just not ready to scale at the global level. Whether that means the product is in another language or the data in the platform can be separated for different business units or countries, there’s different ways that global enterprises go to market that need to be taken into consideration. Demandbase recently announced Workspaces, which allows customers to configure account partitions for their business units, keeping data and activities separated.
What’s unique about Demandbase Workspaces is brazil whatsapp phone number that it’s more than just filtering the data. completely separate from other business units also using Demandbase so that insights and actions stay within a workspace or business unit. Going beyond the individual B2B buyer When engaging with an enterprise, it’s important to remember that more than one person is likely involved in a buying decision. A buying committee or buying group is usually established for an RFP to ensure that all stakeholders and parties leveraging the new technology have a chance to provide their requirements.
This is where it becomes important to try and identify members of the buying committee to sway them in favor of your technology. This is easier said than done but luckily, go-to-market platforms like Demandbase have the right technology to help you find and target these buying committee members. The key is to multi-thread the discussion and prove to every stakeholder why your product best serves their needs. For organizations looking to expand into the enterprise segment, understanding the above needs are important, but what can you do to actually find and target this segment? Since the buying committee is an important element of a deal, what can you do to find and engage members of the buying committee? To start, having the right technology in place can help your organization get ahead of the competition, especially if a target account has a global footprint.