What KPIs Should Content Marketers Track?

[phonenumberlist]

Bounce rate can be tracked using a free tool like Google Analytics . You can then use one of the session replay and heatmap tools mentioned above to determine what these people are doing on your site. Try to spot instances of hasty clicking and try to isolate where each bounce occurs. You should start to see patterns.

There are several factors that can affect your bounce rate. For example, if someone clicks on your post and doesn’t scroll past the first few paragraphs, you’ve lost them in your intro. Your message is ineffective if they watch the video and don’t take action.

If someone enters your site pakistan whatsapp and then leaves without taking action, it means that the site was performing too slowly, that they clicked by mistake, or that something at the top of the page turned them off.

According to SEMRush, the average bounce rate is between 26% and 70% , although this can vary by industry, as the image above shows.

You can improve your bounce rate by carefully tracking each bounce, using the tools above to identify and correct issues. For example, if your site layout is too confusing, redesigning your homepage to appeal to your target audience can reduce your bounce rate.

Website traffic
Website traffic measures the number of people who come to your site, where they come from, and the average time they spend there. All content on external platforms must attract people to your website. The Website Traffic KPI measures the effectiveness of that content.

There are several services that allow you to check your website traffic for free. For example, SEMRush and Neil Patel have free website traffic checkers.