Trust and Personalization in the Age of Digital Transformation
Posted: Mon Jan 06, 2025 6:59 am
Ours is an intensely digitalized and densely interconnected world, in which, in the last two years, 65% of customers have purchased products using digital or hybrid methods. This means that companies that have not yet built a solid online presence live in a disadvantaged condition that is destined to worsen . These companies, by giving up the interaction opportunities enjoyed by those who have begun a digital transformation journey, cannot count on the touchpoints created thanks to new technologies and have no way of accessing the wealth of information necessary to activate personalized initiatives . Not only that: the interaction methods created with the spread of the internet and above all with the increase in mobile connection possibilities have given rise to a real process of consumer empowerment , who today no longer passively undergoes brand communication but can decide whether and how to get involved.
At the heart of these consolidated trends (access to in-depth knowledge of iran whatsapp resource the target and the renewed status of the contemporary consumer) lies the truly fundamental question, a question that concerns the role of trust in the company and that finds its place among the priority objectives of any trust strategy . We are talking about the delicate balance between the needs of personalization and data protection .
Data at the heart of the delicate balance between personalization and trust
Technological innovation , we said, has enabled brands to provide increasingly fluid and personalized interactions . Consumers now take this type of experience for granted and expect nothing less. At the same time, they are also more aware of the right to privacy and demand that their data be protected.
At the heart of these consolidated trends (access to in-depth knowledge of iran whatsapp resource the target and the renewed status of the contemporary consumer) lies the truly fundamental question, a question that concerns the role of trust in the company and that finds its place among the priority objectives of any trust strategy . We are talking about the delicate balance between the needs of personalization and data protection .
Data at the heart of the delicate balance between personalization and trust
Technological innovation , we said, has enabled brands to provide increasingly fluid and personalized interactions . Consumers now take this type of experience for granted and expect nothing less. At the same time, they are also more aware of the right to privacy and demand that their data be protected.