“what can we do for you” lead nurturing campaigns
Posted: Mon Jan 06, 2025 8:31 am
2. Video
When it is necessary to inform quickly and directly about the uses of a product and the introduction of new components, companies are increasingly choosing to use videos – often personalized and interactive –, integrating them into their onboarding strategies . Onboarding is in fact a process of great value and strategic importance, crucial in fully exploiting the first contact with a potential customer. For its ability to gain the interest of users , combined with the ability to implement more transparent and complete communication, video confirms itself as a tool capable of improving a large variety of processes and as a resource that can be successfully used by different company functions, first but not exclusively, marketing , sales and HR .
The company differentiates itself:
As it acquires information about its potential customers, the company senegal whatsapp resource produces content that must serve to show how its solutions provide concrete and timely answers to increasingly precise needs. We are in the upper part of the funnel, the one in which training and educational content can have a strong hold : potential customers have been reached by selecting them from the contact list or have responded to a call-to-action, perhaps relating to an offer that has attracted their attention, and now it is up to the company to gather as much information as possible about their needs and preferences and develop increasingly profiled content.
Leads have just become acquainted with the brand, perhaps they are on a free trial or have signed up for a freemium service: teaching them how to use a product or how to take full advantage of the benefits of a service , perhaps through the description of use cases, can cement a relationship that is still “immature”.
When it is necessary to inform quickly and directly about the uses of a product and the introduction of new components, companies are increasingly choosing to use videos – often personalized and interactive –, integrating them into their onboarding strategies . Onboarding is in fact a process of great value and strategic importance, crucial in fully exploiting the first contact with a potential customer. For its ability to gain the interest of users , combined with the ability to implement more transparent and complete communication, video confirms itself as a tool capable of improving a large variety of processes and as a resource that can be successfully used by different company functions, first but not exclusively, marketing , sales and HR .
The company differentiates itself:
As it acquires information about its potential customers, the company senegal whatsapp resource produces content that must serve to show how its solutions provide concrete and timely answers to increasingly precise needs. We are in the upper part of the funnel, the one in which training and educational content can have a strong hold : potential customers have been reached by selecting them from the contact list or have responded to a call-to-action, perhaps relating to an offer that has attracted their attention, and now it is up to the company to gather as much information as possible about their needs and preferences and develop increasingly profiled content.
Leads have just become acquainted with the brand, perhaps they are on a free trial or have signed up for a freemium service: teaching them how to use a product or how to take full advantage of the benefits of a service , perhaps through the description of use cases, can cement a relationship that is still “immature”.