Best Practices for Creating High-Converting Lead Ads

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As at the beginning of the digital transformation. it is the written press that is moving forward quickly. at least here in the North. in front of the Pressen set . where once in the basement resounded the hum of the rotary presses to print paper newspapers. since disappeared. A little reminder of the need to adapt in the face of change. While some are frozen in shock in the face of the insatiable appetite of big tech that have shamelessly devoured the content produced by the media to train their memory. others are testing AI solutions that can potentially save editorial offices from their disappearance.


Presentation by David Caswell In the concrete use cases presented at NAMS. some adopt a holistic approach . while others respond to a specific need (often according to the means available in the editorial offices.. Super mexico telegram-collaborative AIs Tore Rich. Product Manager for Generative AI at Danish publisher JP/Politikens Hus. presented MAGNA . a multitasking chatbot running on Microsoft Azure. Developed with ExtraBladet journalists . MAGNA is a valuable aid in everyday tasks with 3 main groups of features : “Ask the archive”. based on semantic search to offer summaries. reminders of facts and even make a first draft of an article; a writing assistance tool to shorten an article. improve it. suggest similar content; and Live support with automatic updating of the summary and identification of topics in the comments. all always with a human in the loop.


The developers have not yet worked on the onboarding process for journalists. but have submitted an idea: start with a few happy users who will pass on the information… In a similar vein. Jody Doherty-Cove of Newsquest AI presented an interface that offers a first draft of an article based on (verified. notes. 3.500 AI-assisted articles would be published in this way each month by 12 “AI journalists” distributed throughout the United Kingdom. In his portfolio. there is Berrow's Worcester Journal . one of the oldest newspapers in the world. which. by integrating AI into its processes. has managed to free up time that journalists now spend with the community.