24 of the best collaboration tools for product marketers

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It’s no secret product marketers arguably touch the most departments day-to-day, but all that contact can be tough to keep on top of without a little help. The findings from our Tools of Choice report showed collaboration tools are most popular among product marketers and it’s no surprise - they save time and money, reduce admin, cut out meetings, and make sure everyone’s up-to-speed, all the time.

Just like a mechanic, a product marketer needs a tool bag. Find out about all the other great tools you can access to make your life easier in our Product Marketing Tools of Choice report.

Airtable
Part spreadsheet, part database, Airtable makes organisation and collaboration a piece of cake. You can add as many users as you like and each can edit, comment, add and contribute to projects in real-time. It accepts any type of content - attachments, long text notes, links, checkboxes, barcodes or otherwise, and lets you pick from grid, calendar, gallery or kanban view.

At Nearmap, we’ve shifted launch planning back into the hands of bolivia telegram number product managers, who now use Airtable to keep everybody on track on every GTM execution, regardless of size and scope of the release.
Angela Catalan, Director of Product Marketing, Nearmap

Asana
Asana’s all about helping teams get organised, say on track and hit deadlines, and it does this by providing a single place to store, detail and track project components. Within it, you can move tasks through various stages (like To Do, In Progress, Started, Waiting for Approval and Done), set timelines, see how busy your teams are, and get instant calendar access to everything that’s going on.

Once you set up a GTM project it’s easy to clone old projects for your next GTM. Once I had project templates for minor and major releases it was easy to spool up the next project by assigning dates for each task working backwards from the release date.
James Allgood, Product Marketing Lead at Brightidea

Basecamp
If you’re looking for a more efficient way to work with your team Basecamp could be the answer. You can create to-do lists to see which tasks are upcoming or overdue, start project-specific message boards, set schedules, share and store important files, start real-time group chats, invite clients, see hill charts, and much, much more.