How to Create a SCO Marketing Strategy

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For example, SEO is all about increasing organic search traffic by getting your content to rank high in SERPs without paying for ads. However, PPC (pay-per-click) advertising is a part of SCO marketing.

SCO also includes social media optimization, video marketing, email marketing, improving app store rankings, increasing podcast subscriptions and listenership, and more.

In short, SCO focuses on increasing slovenia whatsapp website traffic by maximizing visibility across all online channels. SEO, on the other hand, does this by only optimizing website content for organic search.

Now that you understand what SCO is – and the difference between SCO and SEO – let’s look at five strategies you can use to improve your SCO marketing efforts.

#1. Focus on low-impact keywords and relevant hashtags
Low impact keywords are keywords that have a high monthly search volume and low competition.

The goal is to maximize the search traffic you can get from the keyword, but without being overwhelmed by larger websites with much higher Domain Authority that dominate the SERP.


You want to choose hashtags that have a significant number of posts, are followed by a lot of people, and are relevant to your posts. But avoid being overwhelmed by large accounts with 10,000+ followers or using hashtags that have new content added every second.