Understanding Your Audience for Better Lead Generation

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But what is the reality behind this media machine serving the Kremlin? In his essay “A state-influenced media: investigation into the Russian channel RT”. Maxime Audinet. researcher at IRSEM. the Strategic Research Institute of the Military School. explores the propaganda strategies used by the channel and its impact on public opinion. Banned on European territory since the war in Ukraine. RT is now finding new life on the African continent in its English and French versions. Interview by Alexandra Klinnik from the France Télévisions Information MediaLab "A Kremlin propaganda megaphone". "Fox News in mirror" . RT has established itself in almost two decades as the main player in Russia's informational influence abroad.


Its stated objective? To break the monopoly of the "Anglo-Saxon" media vietnam telegram and position itself as an "alternative media" facing the "mainstream" media. Behind this facade hides a powerful "Putinist" propaganda tool. as Russia specialist Maxime Audinet shows in his essay "A state-influenced media: investigation into the Russian channel RT". Interview. How is RT the most emblematic instrument of contemporary Russian propaganda? This is the most well-known instrument abroad and the most subsidized by the Russian state.


Founded in 2005. this transnational media – that is. a media designed and created to communicate with audiences abroad – has acquired a certain notoriety in the countries where it has established itself. RT France. for example. has become the most important delocalized subsidiary of the network with its Parisian editorial office. Each year. RT receives around 300 million euros from the Russian federal budget. Sputnik. the other Russian transnational media. receives a little over one hundred million euros.