Facebook Invest
One resource that can boost your business is online advertising. To advertise on Facebook, it is essential to understand your target audience. Segmentation must be specific, as this is the only way to achieve engagement.
Ads use the sponsored links model and are therefore charged per click. These clicks have increased by 74% in the last year , while the price charged for each thousand “ impressions ”, which are the times in which an ad is seen, has increased by 45%.
The growth in the number of users with access to the internet and consequently to social networks in recent times has led to an increase in e-commerce sales. Despite email list usa the increase in printing costs, consumers are more digitally active, trusting platforms more and accepting Facebook as a media channel for advertisers.
Concerned about placing a limit on the advertiser's campaign impression value, this year Facebook launched Awareness , a feature that could be very important for small advertisers and new campaign formats.
Campaigns need to be optimized, which means that those who work with Facebook ads need to be constantly up-to-date and constantly studying user behavior. The market needs to mature, and clients need to understand the importance of this type of professional and the power they have to boost their businesses.
Each time a user sees and clicks on one of your ads, you pay a certain amount. You choose this amount and the daily limit that you can spend. But another very important factor is your competition; if there are other companies that are advertising to the same audience as you, the more you need to advertise and the higher the cost per click becomes. But don't worry, Facebook's cost per click is more affordable and worth it.