1. Use “smart” URLs and page descriptions
Before visitors can convert, they need to find your site. Include the keywords for each product page in the URL to help search engines find what you have to offer. Build URLs that mirror how customers search.
For example, fans of a specific handbag store, for example, are likely familiar with the company’s products and the specifics of what they want. A specific search for a leather handbag, for example, will show the product page as the first result in a Google search, because the page’s URL is http://www.storename.com/leather-bag-XXX/37167.html
The title of the product page? You guessed it: “Leather Bag XXX.”
2. Make sure your product pages load quickly
Page load speed is the cornerstone of CRO, but it’s email list providers in germany to remember that visitors to your site won’t miss it because your store is full of high-definition images. In fact, research shows that if your pages take longer than 3 seconds to load, visitors will leave and may never return.
Make sure your website code is optimized to load even high-definition images without delay.
Your store’s web hosting service should load product pages quickly, even on mobile connections, before customers decide to leave.
3. Optimize your product pages for mobile devices
Because more than half of the traffic on sales sites today comes from mobile devices, your store's product pages must load quickly and be easy to navigate on smartphone screens.
With the trend of prioritizing mobile devices in retail, one of your priorities should definitely be optimizing your site for this aspect to compete and win sales.
4. Use categorized navigation
Simple navigation, especially on small mobile screens, helps your visitors navigate product pages without getting lost.
List categories and a link tree on each product page to make it easier.
5. Answer questions
Visitors want details before they buy. Every product page should include high-definition photos from multiple angles, videos, and a clear, well-written description.
Displaying available colors, sizes, and quantities on the product page so visitors can find what they want without leaving the page is essential. Other elements that should be included include customer reviews, product manuals, and specifications.
6. Demonstrate your reliability
Refund and shipping policies should be on every product page, as should trust logos that show visitors that their payment information is secure.
7. Create a sense of urgency or scarcity
Visitors are more likely to make a purchase if they are worried about missing out on a promotion or a particular item.
Include the end date of promotions and the quantity of items in stock to encourage visitors to buy now.
8. Make shipping price and delivery window clear
Visitors should know at a glance how much they will pay for shipping and when their order will arrive. This information keeps them on the product page instead of searching all over your site for information or going to competitors.
9. Make comparisons easy
If visitors leave your site to comparison shop, they may not return. Provide them with the comparison data they need on the product page. This increases the likelihood that they’ll stay and continue shopping.
10. Create a convenient cart
“Add to bag” or “add to cart” are CTAs for every product page. Make the add button easily visible and accessible to visitors, as well as the link to view items in the cart.
11. Offer real-time help
If your customers have questions, live messaging or phone services can provide answers while they are on the product page.
12. Test product page content
Which call to action results in more conversions? Which photo? You can schedule A and B tests to compare results and stick with the winner.
13. Study your website visitors
Get to know your visitors so you can adapt your product pages to their search habits.
With this extra “help” and also with the security of having a reliable and quality anti-fraud partner that takes care of this risk for you, you will certainly be increasingly free and able to focus solely on your core business and take off your business.