10 Key Ideas to Help You Build Your Marketing Plans for 2025
Posted: Sat Jan 18, 2025 8:25 am
Navigating the small business marketing landscape can be challenging, but it's important to know if you want to be competitive and stand out from the crowd.
10 Key Takeaways from Small Business Marketing Trends Report
10 interesting facts from the report that will help you understand the palau b2b leads small business marketing environment and start planning for 2025.
1. Most small and medium businesses do not invest in paid search.
According to the report, only 40% of small and medium businesses invest in search advertising, meaning that most small businesses do not advertise on the leading search engines.
Additionally, only 39% of small and medium-sized businesses invest in search engine optimization, meaning that small businesses are significantly missing out on the opportunity to attract local search engines.
2. Less than half of small and medium-sized businesses invest in social advertising
Less than half of small businesses invest in social media advertising on platforms.
These platforms are important because customers spend so much time on social media and increasingly rely on them to find new businesses. By not advertising on popular social media sites, small and medium-sized businesses are missing out on ways to attract and convert customers who spend a lot of time online.
3. But small and medium businesses using paid search are happy with the results
When it comes to how satisfied small businesses are with their marketing investments, search advertising tops the list of tactics they're most satisfied with.
Search advertising results are fairly easy to measure compared to tactics like reputation management or social media marketing, so it can definitely be an important factor. Search advertising is effective for small businesses in terms of increasing website traffic and conversions.
4. Small and medium-sized businesses are also not taking advantage of low-cost online presence strategies
Coming back to the marketing channels and tactics that SMBs invest in, there is a lack of investment in strategies such as reputation management, advertisements, and website chat.
These strategies contribute to a strong online presence - ads and reputation management can help you find and engage potential customers in search engines and mapping applications, and live chat can help you get potential customers to your website faster.
Many website reputation management and communication ads, tools, or strategies are also quite inexpensive, making them best suited for small businesses.
5. Popular Social Platforms That SMBs Use for Marketing
Small businesses are investing in social media, according to the 2025 Marketing Trends Report.
6. Small businesses have small budgets (not surprisingly).
Okay... right? But it's really helpful to understand the typical marketing budget of your small and medium-sized business competitors.
This shows the importance of implementing those low cost strategies and using creative marketing ideas to attract the attention of potential customers.
7. They are also less likely to receive special marketing support.
The smaller the business, the less likely it is to have a dedicated marketing staff. What makes any new or additional marketing strategies really difficult is that they often require a certain amount of time.
But the report also notes that many small and medium-sized businesses are not taking advantage of free tools that could make some of these strategies easier for companies short on time and resources.
8. Most small and medium-sized businesses are already using artificial intelligence
Almost 60% of small and medium businesses use AI in some part of their marketing! Most of them use it to save time on activities like content creation, social media management, and more.
9. The economy remains a challenge
After a tough few years for business—from the COVID-19 pandemic to record inflation and supply chain issues—SMBs remain concerned about the state of the economy. Nearly half of companies said it would be their biggest challenge in 2025, with 18% saying it would be very difficult.
Additionally, of those who cut their marketing budgets in 2025, 56% said it was due to economic conditions and uncertainty.
10. Attracting new clients is also one of the main tasks
Attracting new customers remains a top challenge for small businesses, with 45% of those surveyed saying it will be one of their top challenges in 2025. Generating leads and attracting new customers is difficult, especially when budgets and resources are limited.
Conclusion
Investing in the right marketing strategy can help you attract potential customers, which can make this task easier for small and medium businesses.
10 Key Takeaways from Small Business Marketing Trends Report
10 interesting facts from the report that will help you understand the palau b2b leads small business marketing environment and start planning for 2025.
1. Most small and medium businesses do not invest in paid search.
According to the report, only 40% of small and medium businesses invest in search advertising, meaning that most small businesses do not advertise on the leading search engines.
Additionally, only 39% of small and medium-sized businesses invest in search engine optimization, meaning that small businesses are significantly missing out on the opportunity to attract local search engines.
2. Less than half of small and medium-sized businesses invest in social advertising
Less than half of small businesses invest in social media advertising on platforms.
These platforms are important because customers spend so much time on social media and increasingly rely on them to find new businesses. By not advertising on popular social media sites, small and medium-sized businesses are missing out on ways to attract and convert customers who spend a lot of time online.
3. But small and medium businesses using paid search are happy with the results
When it comes to how satisfied small businesses are with their marketing investments, search advertising tops the list of tactics they're most satisfied with.
Search advertising results are fairly easy to measure compared to tactics like reputation management or social media marketing, so it can definitely be an important factor. Search advertising is effective for small businesses in terms of increasing website traffic and conversions.
4. Small and medium-sized businesses are also not taking advantage of low-cost online presence strategies
Coming back to the marketing channels and tactics that SMBs invest in, there is a lack of investment in strategies such as reputation management, advertisements, and website chat.
These strategies contribute to a strong online presence - ads and reputation management can help you find and engage potential customers in search engines and mapping applications, and live chat can help you get potential customers to your website faster.
Many website reputation management and communication ads, tools, or strategies are also quite inexpensive, making them best suited for small businesses.
5. Popular Social Platforms That SMBs Use for Marketing
Small businesses are investing in social media, according to the 2025 Marketing Trends Report.
6. Small businesses have small budgets (not surprisingly).
Okay... right? But it's really helpful to understand the typical marketing budget of your small and medium-sized business competitors.
This shows the importance of implementing those low cost strategies and using creative marketing ideas to attract the attention of potential customers.
7. They are also less likely to receive special marketing support.
The smaller the business, the less likely it is to have a dedicated marketing staff. What makes any new or additional marketing strategies really difficult is that they often require a certain amount of time.
But the report also notes that many small and medium-sized businesses are not taking advantage of free tools that could make some of these strategies easier for companies short on time and resources.
8. Most small and medium-sized businesses are already using artificial intelligence
Almost 60% of small and medium businesses use AI in some part of their marketing! Most of them use it to save time on activities like content creation, social media management, and more.
9. The economy remains a challenge
After a tough few years for business—from the COVID-19 pandemic to record inflation and supply chain issues—SMBs remain concerned about the state of the economy. Nearly half of companies said it would be their biggest challenge in 2025, with 18% saying it would be very difficult.
Additionally, of those who cut their marketing budgets in 2025, 56% said it was due to economic conditions and uncertainty.
10. Attracting new clients is also one of the main tasks
Attracting new customers remains a top challenge for small businesses, with 45% of those surveyed saying it will be one of their top challenges in 2025. Generating leads and attracting new customers is difficult, especially when budgets and resources are limited.
Conclusion
Investing in the right marketing strategy can help you attract potential customers, which can make this task easier for small and medium businesses.