How not to lose your audience when launching similar advertising campaigns
Posted: Sat Dec 21, 2024 4:38 am
Valeria Krylova, an Internet advertising specialist at E-Promo, talks about how to launch advertising campaigns correctly.
The structure of an advertising campaign is often not given enough attention when setting up the promotion of a product or service on social networks. It would seem that it does not make a huge difference whether to include different offers in one campaign or to split them into several. Is there a difference and what is the significance of the structure? Let's figure it out in this article.
As an example, let's consider an advertising campaign updated 2024 mobile phone number data for several similar products for the B2B segment. We define the target audience through relevant interests and launch offers into rotation. We always remember about competitors from the outside, but at the moment of launch we do not think that we can compete with ourselves. How does this happen?
How Advertising Campaigns Work
From the point of view of collecting statistics, it is more convenient to create offers in separate full-fledged campaigns. Advertisers do not really like to combine offers into a single whole, because each offer for them is a separate direction and a separate budget.
For the platform, it doesn't matter from which account the campaign is launched - it doesn't matter that these campaigns belong to the same account. What matters is who the advertising is aimed at and who pays more for this audience.
If the same account or cabinet sends 10 offers to the same audience, then for the platform these are 10 competitors. It does not matter that all these campaigns belong to one client: each individual campaign competes with all the others that go to the same audience.
You can divide the target audience in offers: for example, we show one advertisement to small businesses and individual entrepreneurs, the second to medium businesses, and the third to directors and owners. But all three of these interests will intersect with each other, since any of the interests may belong to the user in combination with the others.
The structure of an advertising campaign is often not given enough attention when setting up the promotion of a product or service on social networks. It would seem that it does not make a huge difference whether to include different offers in one campaign or to split them into several. Is there a difference and what is the significance of the structure? Let's figure it out in this article.
As an example, let's consider an advertising campaign updated 2024 mobile phone number data for several similar products for the B2B segment. We define the target audience through relevant interests and launch offers into rotation. We always remember about competitors from the outside, but at the moment of launch we do not think that we can compete with ourselves. How does this happen?
How Advertising Campaigns Work
From the point of view of collecting statistics, it is more convenient to create offers in separate full-fledged campaigns. Advertisers do not really like to combine offers into a single whole, because each offer for them is a separate direction and a separate budget.
For the platform, it doesn't matter from which account the campaign is launched - it doesn't matter that these campaigns belong to the same account. What matters is who the advertising is aimed at and who pays more for this audience.
If the same account or cabinet sends 10 offers to the same audience, then for the platform these are 10 competitors. It does not matter that all these campaigns belong to one client: each individual campaign competes with all the others that go to the same audience.
You can divide the target audience in offers: for example, we show one advertisement to small businesses and individual entrepreneurs, the second to medium businesses, and the third to directors and owners. But all three of these interests will intersect with each other, since any of the interests may belong to the user in combination with the others.