The paradox of choice: When customers have too much choice, they quickly become stressed, overwhelmed – and make no choice at all.
This is bad news for eCommerce stores that sell a lot of products. The best way to get around this is to create an interactive chatbot that helps your potential customers figure out what they want most and how it will benefit them.
This is essentially a form of guided selling powered by AI, designed to help shoppers make better decisions (rather than no decisions at all), enhancing the buying experience and helping to build trust. Powered by artificial intelligence, chatbots are available 24/7 and learn more about each customer with every interaction.
If there is one thing that really annoys customers, it is hidden fees and expensive shipping costs.
It's important to let your customers know right away what they uk number list can expect in terms of fees and charges, because every time they add an additional item to their cart, they're already calculating a price in their head.
If you then impose hidden fees that they weren't expecting, the price suddenly changes - and that can cause them to back out because a certain level of expectation and trust has been violated.
Expensive shipping costs have become one of the main reasons for shopping cart abandonment.
Any hidden fees shouldn't be hidden. However, when it comes to shipping, it's natural to have concerns about offering free shipping all the time, especially since studies have shown that online shoppers demand more of it. The best way to get around this is to offer free shipping once a customer reaches a certain purchase threshold.
Trust, Security and Data Protection
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Cybersecurity threats aren't going away anytime soon, and your customers are aware that data breaches happen. If you can show potential customers that your website is safe to use and that you're protecting their data and privacy, their trust in you will grow.
The truth is that the use of AI in the eCommerce world is becoming more and more important.
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