Some marketers recommend starting calls with verbs, but this is not necessary. It is much more important that the user understands the meaning of his actions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue uk email database of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Avoid jokes if they are inappropriate
There is an opinion that a light and playful call to action will attract the user and he will hurry to make an order. However, more often than not, it can lead to the opposite effect. Users negatively perceive ambiguity and inappropriate jokes. The call to action should correspond to the general concept of the text on the site.
Don't try to sell too hard
Focus on helping the person solve their problem. The “Buy now” call can be effective, but it should not be used too often. It usually works if the offer is limited-time.
How to Make Your Call to Action More Effective
Creating an effective Call to Action (CTA) is not always successful the first time. To increase website conversion, you need to test and improve your call to action. Even the color of the button can significantly affect conversion. For example, in one experiment, HubSpot found that a red button attracted 21% more clicks than a green one.
How to Make Your Call to Action More Effective
Source: shutterstock.com
Here are some methods to increase CTA click-through rates:
Analysis of current indicators . To improve CTA, you need to evaluate existing data on clicks and conversions. For this, counters such as Yandex.Metrica are used. For each call-to-action button, appropriate goals are set.
Studying user behavior on a website . Using the Yandex Webvisor service, you can track what elements users click on, what they read, and what content they stop on.
Forming hypotheses about low click-through rates . Marketers analyze how clear the information about the product is, how convenient the buttons are, and how easy they are to find.
Running A/B tests . This is a method where users are shown different versions of a website one by one and then the conversion results are compared - the share of clicks on the CTA relative to the total traffic.
You can use various services to conduct testing, such as Leadpages, Optimizely or AB Tasty. In some cases, instead of A/B testing, you simply change the call to action and analyze how this affects the conversion. But since traffic changes over time, this method is considered less reliable than A/B testing.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Call to Action
To increase sales of your products, you need to use motivating calls to action.
What color should the CTA be?
The call to action should stand out on the page, otherwise it is easy to miss. Most often, a contrasting color is chosen for the CTA, for example, a black button on a white background, and an orange one on a blue background. However, it is important that the color of the call to action matches the overall design of the site. This will help create a positive impression and will not cause discomfort to the user.
What size should you make your CTA?
Larger call-to-action buttons on your website have their benefits. First, they make it easier for mobile users to click. Second, the larger size allows for a clearer, more informative call to action.
How to design the surrounding space around the button?
The audience's perception of a call to action also depends on the surrounding space. The more free space there is around the button, the more noticeable it becomes. Additional elements on the banner, such as arrows or the direction of a person's gaze in the image, can effectively draw attention to the CTA.
Adding animation can help make a button more noticeable. For example, when hovered over, it can change color, grow larger, or blink. However, be careful with interactive elements: excessive animation can scare users away from the rest of the content.
Why is it important to use graphic elements when designing a call to action?
Graphic elements such as buttons and frames play a key role in the design of calls to action. They are much more effective than plain text, as users are more likely to pay attention to them. In addition, pointers that lead to the CTA help users find the desired buttons or offers faster.
The CTA button guides consumers by showing them what action they should take to solve their problem with your product. You can achieve maximum impact by placing the call to action in the area that is most often paid attention to, adding verbs, and using trigger elements. To improve click-through rates, it is important to conduct A/B testing.