How We Increased Website Sales Through Yandex Direc
Posted: Mon Jan 20, 2025 4:55 am
Hi, I'm Anatoly Politsyn, technical director of the internet marketing agency "Sinaps". We create websites from scratch and help companies attract customers using SEO, contextual and targeted advertising.
Companies come to us at Synapse to set up advertising on their website: from some of the key features of band beauty salons to housing complexes. Here I will tell you how we set up advertising through Yandex Direct for a school uniform factory .
Step 1. Create an advertising campaign
What this gave: the company is displayed in the search engine before competitors' offers. This means that users see the desired page earlier and are more likely to open the site.
How we created it : We set up an advertising campaign in Yandex Direct using the “Create a campaign” button. You can read about setting up an advertising campaign in this Yandex Advertising article .
Step 2. Set up banner advertising
What it gave: advertising in the form of pictures appeared to users on different sites. If a person searched for a school uniform, Yandex remembered this and showed your advertising.
How it was set up : in Yandex Direct, banner ads are placed in YAN (Yandex Advertising Network). We had to select an advertising image and then set up YAN in Yandex Direct.
This is a banner ad we launched at Synapse for a school uniform factory:
Step 3. Optimized campaigns
What this gave: it allowed us to show our campaigns only for those queries that bring in clients.
How we set it up: we entered inappropriate queries into "minus words" in the Yandex Direct account. We looked at what queries the company was currently advertising for. For example, there were queries like "buy school uniforms retail."
One of the phrases we blocked for a school uniform factory is beautiful little girls dress. Our client doesn't sell children's dresses, so spending money on this phrase would be pointless.
Step 4. Analyzed the requests
What this gave: we redistributed the budget for requests in order to reduce expenses for each attracted client.
How we analyzed: we looked at which queries bring more applications and which ones bring less. Our task was to turn off those queries that bring less money and allocate more budget to the rest.
Step 5. Determine the age of the audience and the time of ad display
What this gave: it allowed us to show ads to our audience at the most effective time.
How we determined: we looked in Yandex Direct to see when and which users come to the site. The more time a person spent on the site, the more targeted the audience we attracted. If we saw that the 24-25 year old audience was bringing in more applications, we increased the budget. We also redistributed the budget based on the most effective display time.
Result
With the help of Yandex Direct, Synapse brought about 50 targeted applications to the School Uniform Factory per month at a cost of about 30 thousand rubles.
In three months of work, we increased the number of new visitors more than fivefold, thanks to the advertising campaign.
If you want to get similar results, you can contact our company . We will help you set up your Yandex advertising account and make sure that your company receives only targeted leads.
Companies come to us at Synapse to set up advertising on their website: from some of the key features of band beauty salons to housing complexes. Here I will tell you how we set up advertising through Yandex Direct for a school uniform factory .
Step 1. Create an advertising campaign
What this gave: the company is displayed in the search engine before competitors' offers. This means that users see the desired page earlier and are more likely to open the site.
How we created it : We set up an advertising campaign in Yandex Direct using the “Create a campaign” button. You can read about setting up an advertising campaign in this Yandex Advertising article .
Step 2. Set up banner advertising
What it gave: advertising in the form of pictures appeared to users on different sites. If a person searched for a school uniform, Yandex remembered this and showed your advertising.
How it was set up : in Yandex Direct, banner ads are placed in YAN (Yandex Advertising Network). We had to select an advertising image and then set up YAN in Yandex Direct.
This is a banner ad we launched at Synapse for a school uniform factory:
Step 3. Optimized campaigns
What this gave: it allowed us to show our campaigns only for those queries that bring in clients.
How we set it up: we entered inappropriate queries into "minus words" in the Yandex Direct account. We looked at what queries the company was currently advertising for. For example, there were queries like "buy school uniforms retail."
One of the phrases we blocked for a school uniform factory is beautiful little girls dress. Our client doesn't sell children's dresses, so spending money on this phrase would be pointless.
Step 4. Analyzed the requests
What this gave: we redistributed the budget for requests in order to reduce expenses for each attracted client.
How we analyzed: we looked at which queries bring more applications and which ones bring less. Our task was to turn off those queries that bring less money and allocate more budget to the rest.
Step 5. Determine the age of the audience and the time of ad display
What this gave: it allowed us to show ads to our audience at the most effective time.
How we determined: we looked in Yandex Direct to see when and which users come to the site. The more time a person spent on the site, the more targeted the audience we attracted. If we saw that the 24-25 year old audience was bringing in more applications, we increased the budget. We also redistributed the budget based on the most effective display time.
Result
With the help of Yandex Direct, Synapse brought about 50 targeted applications to the School Uniform Factory per month at a cost of about 30 thousand rubles.
In three months of work, we increased the number of new visitors more than fivefold, thanks to the advertising campaign.
If you want to get similar results, you can contact our company . We will help you set up your Yandex advertising account and make sure that your company receives only targeted leads.