cost per acquisition (CPA)? Cost per lead best practices Cost per lead synonyms Discover how to decrease cost per lead with Leadfeeder FAQs about cost per lead Share Cost per lead (CPL) is one of uk business email database free the most important metrics a business can track. It sheds light on the impact of marketing, the operation that offers a path back to success when results inevitably drop off. Without it, you can be left confused about the performance of your campaigns.
Is social media helping? Is brand buzz driving revenue? If you don’t know how well marketing is doing, you can’t correct your course when you’re heading in the wrong direction. The result? Wasted money. Wasted effort. So you need to track CPL, and that means you need to calculate it. Easier said than done, right? Well, not so fast. We’ve created a CPL calculator that’s accurate, accessible, and customizable.