Data-forward organizational culture: how to achieve it?

[shukla7789]

How to establish a DATA-DRIVEN culture in my company

We are in the age of the data economy. Businesses can no longer ignore it, nor can they choose to stay out of it because it would mean being left out of the market. Let's see how to be a data-driven business by generating a data-driven culture to succeed in the data economy . Can this scenario be faced without fostering a data-driven culture within your organization? Everything indicates that it cannot, since people, together with processes and technology, are the tripod on which data -driven businesses are supported .


HubSpot BLOG

The total amount of data generated by 2025 is expected to employment database exponentially to 175 zettabytes ; over the next two years, enterprise data is expected to increase at an annual growth rate of 42% .

Source: MIT Technology Review



How to develop a data-forward culture?
Developing a data-driven culture begins with the belief of the highest-ranking executives in the organization. It is senior management that is best positioned to explain the value of data for generating knowledge and to transmit that message to all levels of the company. That is, first understanding and then articulating the strategic importance of data, and then using the insights derived from the analysis of that data to make meaningful business decisions.

Beyond the responsibility of management as a whole , one of the premises of an organizational culture revolving around data is to have, precisely, a Chief Data Officer (CDO) who can view data through a strategic lens, becoming a bridge between business and technology.



HubSpot BLOG

Among the companies that are most advanced in jumping on the data economy bandwagon, 63% have a C-level mandate to deepen their data-driven approach and 79% say that most of their decisions are based on data.

However, of those that have not yet even reached the station to begin their journey, only 39% have managers oriented to promote this data-oriented culture and are still not making critical decisions based on reliable information.

Source: Snowflake



Another fundamental aspect of a data-driven company is the training of staff at all levels, both to access the data and to make decisions taking it into account in the most comprehensive way possible. To achieve this, there must be clear definitions regarding each of the aspects linked to data governance so that all areas can collaborate productively: their classification, their characteristics, their particularities, how they are processed, with what tools they are analyzed, how they are combined, what perspectives can be adopted to read them .