Buying incentives: Give customers something to look forward
Posted: Tue Jan 21, 2025 5:24 am
During festive promotions, brands often offer many discounts and special offers. So if consumers are still hesitant about these offers, is there anything else that can make them change their minds? As you can imagine, the answer is "it depends on the situation."
Whether a brand can successfully prompt consumers to switch depends belarus mobile phone number list on two factors: first, whether consumers really consider buying instead of just shopping around and not buying; second, what kind of incentives the brand provides. Thanks to technology, identifying hesitant customers no longer requires guesswork. Appier's AiDeal conversion optimization marketing cloud analyzes more than 400 digital body language data attributes such as cursor movement and page scrolling to calculate a hesitation score for each visitor.
If the hesitation score reaches a preset threshold, AiDeal will consider the visitor as a hesitant and trigger a pop-up with purchase incentives to entice the customer to check out. What makes AiDeal unique is its smart coupon function, which allows brands to prepare various offers, such as discount codes, free trials or small gifts, etc., and then the system automatically analyzes and segments consumers to find the best Offers for every consumer.
Festive promotions attract different types of consumers, some just care about price discounts, others like to get shopping gifts and so on. AiDeal identifies which offers are most attractive to which consumers, allowing brands to provide the most appropriate inducements to entice specific consumers to complete checkout.
Different from previous years, these incentives will play a more important role in this year's festive promotion period, because under the influence of inflation , consumers are expected to spend less, and appropriate preferential incentives can make consumers feel "good value for money" , and even attract consumers to repurchase in the long term.
Appier’s holiday promotion tips: Appier partners with a number of global beauty brands, who all choose to offer free samples in lieu of discounts as incentives to purchase. This strategy allows brands to offer generous freebies to entice customers to try new products, while maintaining a premium and luxurious brand image. To learn more about how Appier helps these beauty brands successfully execute the above strategies, check out this guide .
Whether a brand can successfully prompt consumers to switch depends belarus mobile phone number list on two factors: first, whether consumers really consider buying instead of just shopping around and not buying; second, what kind of incentives the brand provides. Thanks to technology, identifying hesitant customers no longer requires guesswork. Appier's AiDeal conversion optimization marketing cloud analyzes more than 400 digital body language data attributes such as cursor movement and page scrolling to calculate a hesitation score for each visitor.
If the hesitation score reaches a preset threshold, AiDeal will consider the visitor as a hesitant and trigger a pop-up with purchase incentives to entice the customer to check out. What makes AiDeal unique is its smart coupon function, which allows brands to prepare various offers, such as discount codes, free trials or small gifts, etc., and then the system automatically analyzes and segments consumers to find the best Offers for every consumer.
Festive promotions attract different types of consumers, some just care about price discounts, others like to get shopping gifts and so on. AiDeal identifies which offers are most attractive to which consumers, allowing brands to provide the most appropriate inducements to entice specific consumers to complete checkout.
Different from previous years, these incentives will play a more important role in this year's festive promotion period, because under the influence of inflation , consumers are expected to spend less, and appropriate preferential incentives can make consumers feel "good value for money" , and even attract consumers to repurchase in the long term.
Appier’s holiday promotion tips: Appier partners with a number of global beauty brands, who all choose to offer free samples in lieu of discounts as incentives to purchase. This strategy allows brands to offer generous freebies to entice customers to try new products, while maintaining a premium and luxurious brand image. To learn more about how Appier helps these beauty brands successfully execute the above strategies, check out this guide .