Collecting data is almost like collecting gold pieces

[asikurrahmanshuvo]

Yes, having an app can be a fantastic strategy, but it is not cheap, nor is it easy . To make it worthwhile, you must first ensure that it is consistent with your brand and, more importantly, have a purpose and meaning that is extremely relevant to your audience.

Having a deep understanding of your audience data is also essential for marketing strategies.

But you should know from the start that this mission in the mobile-first world is not so simple, especially after Apple 's update that requests user authorization to access app-related data to track the user or the device.

When we say that collecting data is like collecting gold, we mean it: it’s one of the most important resources for marketers today.

Plus, they need to be earned (you can't just "take" someone's data, that person needs to give your brand permission to use it in strategies). And mastering this can mean gold for your company.

In this way, the more information you have about your audience and market, the greater your chances of success in marketing initiatives, since you will be able to create specific actions according to the needs and interests of your potential clients.

For example, the report shows that young people are very taiwan phone number list active on social media. In this case, if you are looking for ways to reach this segment of the population, social media is a great channel.

Don't fall into the boredom of static text
Keep in mind that people are increasingly interested in audiovisual content. While developing content, try to attract attention with creative and quality images and videos, so that you can get your audience more engaged.

Interactive content is another way to keep your audience engaged with authentic materials that will stand out from the crowd, while collecting data directly from the user with every click.

A good example of this is TikTok, which is growing by 75% in usage rates every year. Trends going viral through the app during the pandemic were almost like discovering a new hobby.