Customer Relationship Management

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The goal of CRM is to build and nurture stronger relationships with your leads and clients. Using a CRM system increases work efficiency, enhances sales teams' performance, makes your customers more satisfied, and boosts sales.

Companies used to keep their contact cfo email lists information in spreadsheets, emails, and business cards. In modern businesses that constantly evolve and scale, these basic contact-keeping strategies aren't sufficient.

CRM allows businesses to have a centralized database where all customer information, data, and insights are easily accessible.

CRM ensures that all your teams in different departments (marketing, sales, customer service, management, finance and accounting, and HR) are in sync and work towards the same goals.

All size businesses (small, medium and enterprises) benefit from using CRM software. CRM systems can boost revenue by 41% per sales rep and improve lead conversion rates by over 300%, states Finances Online. CRM generates about $8.71 in revenue for every dollar spent, according to Nucleus research .