Three strategies and 12 tips to teach you how to build a small business online marketing strategy
Posted: Tue Jan 21, 2025 5:52 am
Building a marketing strategy for a small business is one of my favorite things to do. My first marketing role was working in the marketing department of a small company before moving on to Distilled, where I have the privilege of continuing to work with small businesses with huge potential. While there are all sorts of differences in these small businesses in terms of industry, region, and personality, there is one general similarity in that these small businesses often don’t position their company or use their website as effectively as they could. This is partly because small business owners feel strapped for time and resources, but also because they don’t know where to start other than building a website.
Let’s take a look at how I help my small business clients build their online marketing strategies in a few steps.
1. Define the Brand
Many small companies I work with don’t have a italy telegram number database brand. This doesn’t mean they don’t have a name, website, and logo. It just means they don’t have a symbol.
For example, when you think of Apple, what comes to mind? Innovative and well-designed products? Many small businesses are created because an individual wants to work for themselves or because they see an opportunity to improve an existing product. They understand the need to build a website, so they go ahead and do it.
But this is not the right way to do it. You need a brand. Historically, the companies that have endured have had brands that differentiated them from competitors, connected people to them, and, combined with great products and customer service, kept people coming back for more.
I’m sure you’re thinking, “Yeah, that all looks great, but I don’t know how you’re going to build a brand.” That’s OK, there are people who make careers building accessible brands, researching the ideas that brands convey, and focusing on the user base that drives the business. But in reality, small businesses often don’t have the budget to invest in these strategies. That doesn’t mean you can’t have a brand; you can try to operate a lightweight brand, like this:
1. Think about your origin story
Let’s take a look at how I help my small business clients build their online marketing strategies in a few steps.
1. Define the Brand
Many small companies I work with don’t have a italy telegram number database brand. This doesn’t mean they don’t have a name, website, and logo. It just means they don’t have a symbol.
For example, when you think of Apple, what comes to mind? Innovative and well-designed products? Many small businesses are created because an individual wants to work for themselves or because they see an opportunity to improve an existing product. They understand the need to build a website, so they go ahead and do it.
But this is not the right way to do it. You need a brand. Historically, the companies that have endured have had brands that differentiated them from competitors, connected people to them, and, combined with great products and customer service, kept people coming back for more.
I’m sure you’re thinking, “Yeah, that all looks great, but I don’t know how you’re going to build a brand.” That’s OK, there are people who make careers building accessible brands, researching the ideas that brands convey, and focusing on the user base that drives the business. But in reality, small businesses often don’t have the budget to invest in these strategies. That doesn’t mean you can’t have a brand; you can try to operate a lightweight brand, like this:
1. Think about your origin story