What wasn't working and how I improved it
Posted: Tue Jan 21, 2025 5:55 am
After some time analyzing data, user behavior, copywriting, and a few other criteria, I came up with an overview of what wasn’t working. Below I’ll show you how I improved it and a bunch of best practices in case you need to optimize and supercharge your own Ion experience.
Copywriting
As a professional copywriter, the first thing that caught my attention on the old Buyer Persona Generator page was the copy. Copywriting is the ability to translate the abstract into a literary figure. It is the power to awaken emotions and desires through words.
You can also lose your way and turn the whole thing into a tragedy, so... be careful with that.
When writing something hoping it will trigger a reaction, don't just iran consumer mobile number list introduce or describe what it's about. To deliver truly effective copywriting, you must:
understand why that person is looking for that solution;
embrace their needs;
unravel the problem;
share the benefits;
and become their problem solver.
This is how the copy turned out:
The first paragraph contextualizes what a buyer persona is. And that's great, because the instructions should be clear and objective, regardless of the knowledge level of the person reading them.
However, the second part of the text does not offer much. It explains the purpose of the tool instead of showing the benefits that can be obtained with the Buyer Persona Generator.
It may sound cold, lacking empathy, increasing the distance between the person with the problem and the owner of the solution.
Copywriting
As a professional copywriter, the first thing that caught my attention on the old Buyer Persona Generator page was the copy. Copywriting is the ability to translate the abstract into a literary figure. It is the power to awaken emotions and desires through words.
You can also lose your way and turn the whole thing into a tragedy, so... be careful with that.
When writing something hoping it will trigger a reaction, don't just iran consumer mobile number list introduce or describe what it's about. To deliver truly effective copywriting, you must:
understand why that person is looking for that solution;
embrace their needs;
unravel the problem;
share the benefits;
and become their problem solver.
This is how the copy turned out:
The first paragraph contextualizes what a buyer persona is. And that's great, because the instructions should be clear and objective, regardless of the knowledge level of the person reading them.
However, the second part of the text does not offer much. It explains the purpose of the tool instead of showing the benefits that can be obtained with the Buyer Persona Generator.
It may sound cold, lacking empathy, increasing the distance between the person with the problem and the owner of the solution.