Even long-term partnerships carry risks
Posted: Tue Jan 21, 2025 6:13 am
So how should brands protect their influencer marketing investments usa business email list and the health of their company? Many are forging fewer, longer-term influencer partnerships in hopes that established relationships will be less risky. About 39% of brands worldwide have only worked with 10 influencers (or less).
Influencers themselves are keen to forge these stable partnerships. A majority (71%) offer discounts when partnering with brands on multiple posts, while another 25% would consider it in the future—suggesting that long-term relationships are as valuable to influencers as they are to brands, according to the Influencer Marketing Report.
Yet, even long-term partnerships carry risk. Especially when brands dive into collaborations too quickly, and don’t thoroughly vet influencers or craft legal protections. In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care.
Steps to maintain brand safety during and after influencer marketing campaigns
To forge influencer marketing campaigns with brand safety at the forefront, it’s critical to understand your audience, investigate an influencer’s complete online footprint, and create contracts and crisis plans that protect your brand.
Influencers themselves are keen to forge these stable partnerships. A majority (71%) offer discounts when partnering with brands on multiple posts, while another 25% would consider it in the future—suggesting that long-term relationships are as valuable to influencers as they are to brands, according to the Influencer Marketing Report.
Yet, even long-term partnerships carry risk. Especially when brands dive into collaborations too quickly, and don’t thoroughly vet influencers or craft legal protections. In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care.
Steps to maintain brand safety during and after influencer marketing campaigns
To forge influencer marketing campaigns with brand safety at the forefront, it’s critical to understand your audience, investigate an influencer’s complete online footprint, and create contracts and crisis plans that protect your brand.