EXIT POINT: Subscription to a magnet, signing up for a free consultation, or purchasing a low-cost product “to try out.”
Tripwire (from the English word “tension”) is an offer with a very low price, which is a “trap” for the buyer, the purpose of which is to prepare him to buy the main product.
For example, in MAED this is the Trust Triggers manual.
Option 2
The site is needed as a stable "business card" type structure - it is not specifically promoted anywhere, it serves as a platform for collecting all expert content streams. It represents a complete image and information showcase of the expert.
TARGET AUDIENCE : mixed, but warmer.
OFFER : there may be several even on one page.
SITE TYPE : multi-page, independent landing pages are possible inside,s and qatar email list platforms for working in certain funnels (launching a course, advertising an online product in a recording, etc.).
PECULIARITIES :
— Externally, it is practically indistinguishable from option 1 – landing, but if you follow the links from the menu and the links on the main page, you will understand that there is a lot of information inside this site.
— Works simultaneously as a content locomotive and as a “station” separating traffic flows.
— It is based on a clear, logical and understandable structure.
— It’s convenient as a business card. When they ask, “Show me what else you have,” you can show it with confidence.
— The main page of such a site is not suitable for advertising, as it contains many offers and internal links “to browse”.