Strategies to re-engage and convert lost leads

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Reengaging lost leads requires a lot of effort and attention. Sometimes even more than acquiring them in the first place. But they are always worth it in the end. Here are a few re-engagement strategies guaranteed to convert your lost leads;

1. Review the cause of loss
Instead of launching a campaign first, try to chief vp compliance email list understand why you're currently losing leads. A good CRM tool that clearly captures your customer journey like lemlist will provide these insights.

For example, did many leads drop off before or after interacting with your sales team? How many emails did they open? What type did they engage with the most? With these insights, you'll be able to spot the key drop-off points in your sales funnel and optimize it for success.

You can also launch a survey to ask them directly if you're unsure. The great thing about this is that you can get direct feedback about what to do differently.

2. Segment those that have a higher chance of returning
The truth is that not all lost leads will come back. So you need to channel your resources to those who have a high chance of converting. We recommend using your sales intelligence tool to identify those with the most potential – particularly those with high activity levels and who are lower in the sales funnel.

So a great example could be someone who has visited your pricing page a lot or a prospect who has saved multiple templates you provide. It could also be someone who has had more than one call with your sales team.

Depending on your business and ideal customer profile, make a new list and build your strategy based on their actions. If they've visited your pricing page multiple times, you might want to offer a promotion to get them interested again.